Population ageing is the most dominant demographic challenge that the European Union is experiencing in the 21st century. This may create negative attitudes and lead to discrimination against persons of advanced age. Age-related stereotypes and prejudice can result in age discrimination, termed ageism. This research concerns the question of perceived ageism towards older people in 25 EU countries, surveyed in 2015 using the Special Eurobarometer 437. The analytical section includes descriptive findings and the results of three multi-level regression models addressing three domains (explained variables) of perceived ageism: 1) discrimination in general, 2) discrimination during economic crisis, and 3) discrimination when electing an older person as a high official. The two-level regression allowed simultaneous modelling of individual-level (gender, age, partnership status, social class, and life satisfaction) and of country-level (life expectancy at 55, perceived start of old age, and HDI) effects. The personal characteristics impacted much stronger perceived ageism than country contexts. Ageist perception in general has mostly been noted at pre-retirement age, but the age profile has not been the same across three regression models. The East-West gradient, frequently reported, is questioned because the geographical picture of perceived ageism is rather puzzling.