There is a growing recognition of the impact of messaging on attracting and retaining a diverse student body in engineering. Drawing on the notion of autopoiesis from systems theory, this exploratory study examines a non-traditional, freshman college student's experiences of how messaging or, stories 'told' about engineering, function to privilege and perpetuate certain understandings of the field. Autoethnographic techniques are used to construct three accounts of the student's encounters with an upper level administrator, various members of faculty, and an academic advisor. Critical analysis of these experiences using a prior evidence-based model of stories 'told' about engineering in the public discourse reveals tensions between the freshman student's values and career interests and the emergent, dominant discourse he observed in his undergraduate program. These tensions are described in terms of: i) The prioritization of national economic recovery and growth over the life and career goals of individuals; ii) A predominant focus on the quantitative and technical aspects of engineering practice over qualitative and social aspects; and iii) A 'production mindset' that gives precedence to quickly generating a large number of engineering professionals to inject into the workforce over recognizing the broader educational aspirations of students. We argue that the definitions of engineering that emerge across these conversations do not do justice to the diversity of student experiences of becoming, and wanting to become, an engineer. Based on these findings, we invite university administration, faculty, and staff to critically explore implicit messages that are communicated to students in order to be able to better respond to the diverse priorities and values students bring to their education and carry throughout their professional development.