Wireless power transfer (WPT) technology can completely isolate the equipment from the power supply, and has been widely used. However, the transmission efficiency of WPT system is optimal only as the transmitting coil was completely aligned with the receiving coil. But in practical applications, the mobile devices are all dynamic system, and perfectly alignment of the coils is a very demanding condition. In order to solve this problem, the paper proposed a coil position adaptive adjustment control scheme of WPT system with lateral misalignment or angular misalignment. Firstly, the relationship between transmission efficiency and lateral misalignment and angular misalignment was analyzed. And the research results show that if there is a lateral misalignment between the coils, the transmission efficiency can be optimized by adjusting the angular misalignment. Secondly, based on the hill climbing algorithm, a coil position adaptive adjustment control method was proposed. Finally, a coil position adaptive adjustment WPT system experimental platform was built, and the experimental researches are carried on. The results of the experiment show that as the transfer distance is 0.10 m and the lateral misalignment is 0.12 m, the transfer efficiency can be increased from 38.38% to 55.61% through the proposed control scheme. And the results verify the feasibility and effectiveness of control scheme proposed in the paper. © 2024 Institute of Electrical Engineer of Japan and Wiley Periodicals LLC.