The Gymnocalycium genus includes numerous highly valued species in the ornamental plant market and their propagation is usually carried out using traditional methods. However, there is a lack of information regarding the efficiency of micropropagation through in vitro tissue culture techniques on these species. So, with the objective of establishing an efficient micropropagation protocol that allows for optimizing the plant obtaining processes, the morphogenic potential of Gymnocalycium cv. Fancy has been studied in this work. For this purpose, plants of two different sizes (medium and large) were used as the starting material, from which three types of explants were obtained (apex, central discs and bases). The effect of three plant growth regulators (6-Benzylaminopurine, BAP; Kinetin, KIN; and Thidiazuron, TDZ) at three different concentrations each were studied, and the number of generated shoots, the frequency of appearance of callogenesis and rhizogenesis by explant and condition were assessed. An efficient protocol based on the use of KIN at 4 µM and central discs as a starting explant was developed. Moreover, the obtained sprouts rooted successfully (especially using BAP at 2 µM), and their subsequent acclimatization was very effective. Furthermore, emergence of a new morphotype is presented, that has not previously been described.