Multivariate Data Analysis with Readings.

Rutherford, G. S. W.; Hair, Joseph F.; Anderson, Rolph E.; Tatham, Ronald L.

doi:10.2307/2348783

Cited by 945 publications

(695 citation statements)

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“…The outcomes of moderating variables concluded that the corporate image has a significant influence between predictors such as Medical literature & Journal advertising, scientific activities, and direct-to-consumer advertising (DTCA), and endogenous variable i.e., physicians' symmetrical prescription behavior. These results are consistent with previous research studies such as Lieb and Scheurich [88], Brown et al [96], Balmer and Greyser [105], Jaffe and Nebenzahl [106]. The outcomes of the moderator, customer relationship, showed evidence that the customer relationship has a significant impact amongst the association of scientific activities and Medical representative effectiveness, and the symmetry of PPB in the context of the Pakistani pharmaceutical industry.…”

Section: Discussionsupporting

confidence: 91%

“…According to Flavian et al [104], the success of a promising corporate image is based on effective marketing communication strategies that attract existing and new customers. Physicians are more likely to prescribe medicines that are manufactured by to a prestigious company; thus, physicians are more comfortable prescribing branded drugs [105,106]. In the case of Pakistani pharmaceutical industry, doctors are easily tilted towards branded or copy brands that belong to a reputable national and multinational company [3,25].…”

Section: Corporate Imagementioning

confidence: 99%

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Antecedents of Symmetry in Physicians’ Prescription Behavior: Evidence from SEM-Based Multivariate Approach

et al. 2018

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The aim of this paper is to examine the direct impact of marketing and medical tools on the symmetry of physicians’ prescription behavior in the context of the Pakistani healthcare sector. This research also investigates the moderating influence of corporate image and customer relationship in an association of marketing & medical tools, and the symmetry of physicians’ prescription behavior. The survey involved a research sample of 740 physicians, comprising 410 general practitioners and 330 specialists. A series of multivariate approaches such as exploratory factor analysis, confirmatory factor analyses, and conditional process analysis are employed. The findings of the study showed that marketing & medical tools have a direct, positive, and significant influence on physicians’ symmetrical prescription behavior. Corporate image and customer relationship have also a significant impact as moderating variables between marketing & medical tools, and the symmetry of prescription behavior of physicians. The outcomes of this research are beneficial to marketers and medical managers in the pharmaceutical industry.

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Section: Discussionsupporting

confidence: 91%

Section: Corporate Imagementioning

confidence: 99%

Antecedents of Symmetry in Physicians’ Prescription Behavior: Evidence from SEM-Based Multivariate Approach

et al. 2018

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“…Therefore, for this requirement of normality the data of 300 respondents were converted into standardized z-score and it is found all the cases are within the prescribed range of ± 3.5. The results of standard deviation, Skewness and Kurtosis for each constructs are within the prescribed range ±1.5, which further strengthen for data's normality pattern (Byrne, 2009;Rutherford et al, 1988). According to Kline et al (2000) correlation of each pair should be less than 0.85 and results suggested the data justified the discriminant validity requirement.…”

Section: Figure No 3: Sem Model Of the Studysupporting

confidence: 55%

The Direct and Indirect Impact of Pharmaceutical Industry in Economic Expansion and Job Creation: Evidence from Bootstrapping and Normal Theory Methods

Ahmed¹,

Vveinhardt²,

Štreimikienė³

2018

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The objective of this research article is to examine the role of Pakistan's pharmaceutical industry in job creation opportunities, with the sacred intention to eradicate poverty, and expansion in economic activities. This research is quantitative in nature, and the data is directly gathered through closed-ended questionnaires from 300 respondents. Besides predictors', four mediating variables have also been taken into consideration that contribute indirectly in job creation opportunities. Bootstrapping and Normal theory methods have been employed in order to examine the impact of predictors' and mediating variables. The result of this research confirmed that pharmaceutical industry plays a vital role in job creation in Pakistan. It is further concluded that the pharmaceutical industry has a direct and significant impact in job creation by providing indigenous and direct job opportunities in sales, marketing, and other supporting departments for both skilled and unskilled workers. Pharmaceutical industry also provides indirect job opportunities through other industries, which are very much linked with this industry, such as: pharmaceutical distributors, dealers, retailers, wholesalers, hotel industry, and event management industry. It is also determined that pharmaceutical industry is acting like knowledge and skills imparting institutions. Therefore, skilled-based training and organizational learning are major mediating variables that transform unskilled people into human assets, which further trigger the future job prospects. Since pharmaceutical industry is one of the biggest industries in Pakistan, providing plenteous opportunities of new jobs with consistent growth. Thus, mediating variables such as motivation and interpersonal influence also preceded an active role in new job creation.

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“…The results of Table 1 showed that the factor loading of each item is less than 0.85 and greater than 0.40, thus the requirement of discriminant validity has met, which is also the essential condition for the structural equation modelling (Rutherford et al 1988;Huang et al 2004;Mishra 2016;Hsieh, Hiang 2004). It is further demonstrated from Table 4, the each pair of construct and factor has the correlation more than 0.50, so, it justified the exclusivity of constructs for the convergent validity.…”

Section: Convergent and Discriminant Validitymentioning

confidence: 74%

“…According to Balakrishnan et al (2016) and Rutherford et al (1988), the results of Confirmatory factor analysis, which were tested on the basis of a theory for all the factors and indicators presented in Table 5. The summarized CFA results of all the 25 constructs of measured and structural models have followed the limit for all the used indices.…”

Section: Confirmatory Factor Analysismentioning

confidence: 99%

Modified Servqual Model and Effects of Customer Attitude and Technology on Customer Satisfaction in Banking Industry: Mediation, Moderation and Conditional Process Analysis

Ahmed

Vveinhardt

Štreimikienė

et al. 2017

Journal of Business Economics and Management

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Banks are very important financial services sector, and in banking sector there is an intense competition amongst the local and foreign banks throughout the world. The objective of this research is to analyse the effects of perceived value and customer trust, and role of technology in banking service qualities and customers’ satisfaction in Pakistani context. For this purpose we employed modified SERVQUAL model with four dimensions such as empathy, competence, reliability, and online service. An adapted questionnaire was used to carry out this survey research, and collected 830 responses from the customers of Pakistani banking industry. We used factor analysis, confirmatory factor analysis, and bootstrapping methods to carry out this research. The results of the study demonstrated that our four-dimensional model of modified SERVQUAL has a significant impact on overall customer satisfaction. It is further concluded from the bootstrapping method that modified SERVQUAL dimensions and customer satisfaction are positively mediated by the perceived value and trust. Finally, it is also concluded that the implementation of technology serves as moderating variable in the banking sector. The outcomes of this research are beneficial to the senior management of banking sector in order to implement the effective and customised online banking structure to gain competitive advantages, and provide vibrant online banking services that enhance the standard and ease of services to the customers and earn their confidence. The originality and novelty of this research provide a significant contribution in the application of SERVQUAL model specifically for the banking service quality dimensions and customer satisfaction in marketing research.

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Multivariate Data Analysis with Readings.

Abstract: Multivariate Data Analysis with Readings J. F. Hair, Jr, R. E. Anderson & R. L. Tatham, 1987, 2nd edn New York, Macmillan vii+449 pp., £17.95 ISBN 0 02 348980 4

Cited by 945 publications

References 0 publications

Antecedents of Symmetry in Physicians’ Prescription Behavior: Evidence from SEM-Based Multivariate Approach

Antecedents of Symmetry in Physicians’ Prescription Behavior: Evidence from SEM-Based Multivariate Approach

The Direct and Indirect Impact of Pharmaceutical Industry in Economic Expansion and Job Creation: Evidence from Bootstrapping and Normal Theory Methods

Modified Servqual Model and Effects of Customer Attitude and Technology on Customer Satisfaction in Banking Industry: Mediation, Moderation and Conditional Process Analysis

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