2021
DOI: 10.1177/13675494211004593
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Mummy influencers and professional sharenting

Abstract: Sharenting (sharing parenting on social media) has become a widespread activity, and some of those parents become family influencers. Female influencers have been on the rise, partly as an alternative to the precariousness of the job market. This article presents a qualitative study on 11 Portuguese mummy and family influencers, analysing social media content observed throughout 2.5 years, as well as media discourses on them. It focuses on how these female content creators portray parenting and family, work–li… Show more

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Cited by 57 publications
(62 citation statements)
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References 29 publications
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“…Sebagai contohnya, Prancis memiliki pengaturan yang sangat ketat dengan mewajibkan seluruh wajah selebriti anak di tabloid untuk disamarkan agar tidak dapat diidentifikasi dan dijadikan sarana monetisasi anak (Orr, 2014). Beberapa strategi lain yang dapat dilakukan oleh keluarga adalah membagikan potret anak tanpa wajah (close-up) atau menutupi wajah anak dengan stiker agar tidak dapat diidentifikasi (Jorge, 2022). Meskipun demikian, upaya tersebut masih minim dan belum ada aturan ketat yang mengatur mengenai tata cara transmisi wajah anak di Indonesia.…”
Section: Hak Anak Yang Terlupakan: Tekanan Selebriti Anak DI Sosial M...unclassified
“…Sebagai contohnya, Prancis memiliki pengaturan yang sangat ketat dengan mewajibkan seluruh wajah selebriti anak di tabloid untuk disamarkan agar tidak dapat diidentifikasi dan dijadikan sarana monetisasi anak (Orr, 2014). Beberapa strategi lain yang dapat dilakukan oleh keluarga adalah membagikan potret anak tanpa wajah (close-up) atau menutupi wajah anak dengan stiker agar tidak dapat diidentifikasi (Jorge, 2022). Meskipun demikian, upaya tersebut masih minim dan belum ada aturan ketat yang mengatur mengenai tata cara transmisi wajah anak di Indonesia.…”
Section: Hak Anak Yang Terlupakan: Tekanan Selebriti Anak DI Sosial M...unclassified
“…The growing body of research about sharenting has looked at ordinary users (Livingstone & Blum-Ross, 2017;Siibak & Tracks, 2019;Ouvrein & Verswijvel, 2019) or semi-professional bloggers (Jorge et al, 2021;Mäkinen, 2020), and especially associated with mothers. This scholarship has debated the tension between the right of parents to share their parenting experiences and their children's right to privacy (Steinberg, 2017) as well as children's right to participation.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…However, parental preoccupation with social media has diverse consequences, from how parents define the nature of parenting [16], communicate parenting strategies with others [17], and cope with parental stress [18] all the way to how distracted they are when interacting with their offspring [19,20]. Parents' displays of their children online expose a conflict between consent and privacy and the age of children being posted [21][22][23][24], highlighting the ethical issues of sharenting especially when parents make a career out of their social media profiles of their children [3,25,26]. In consequence of its social popularity and developmental importance, sharenting is drawing the attention of researchers to better understand the trend and its implications.…”
Section: Introductionmentioning
confidence: 99%