This study was conducted to investigate the effects of supplementation with nicotinamide (
NAM
) and sodium butyrate (BA) on meat quality and expression of muscle development genes in broilers reared at a high stocking density. A total of 567, 21-day-old AA broilers were randomly assigned to 5 treatment groups and 2 control groups, with 7 replicates of each group. The control groups included a low stocking density (
LD
; 12.9 birds/m
2
) and were fed a basal diet. The treatment groups were kept at a high stocking density (HD; 18.6 birds/m
2
) and received either a low dose of NAM (50 mg/kg; treatment
LN
), a high dose of NAM (100 mg/kg; treatment
HN
), a low dose of BA (500 mg/kg; treatment
LB
), a high dose of BA (1,000 mg/kg; treatment
HB
), or a compound supplement (50 mg/kg NAM+500 mg/kg BA; treatment
COMB
); broilers were reared till 42 D of age. The control groups were kept at HD or at LD (12.9 birds/m
2
) and were fed a basal diet. The heterophil-to-lymphocyte ratio was significantly higher in the HD control group than that in the LD group; this ratio was significantly lower in treatments LN, HN, HB, and COMB than that in the HD control group. The lightness of breast muscles at 45 min and 24 h after slaughter was significantly higher in the HD group than that in the LD group, and the HD group showed the highest drip loss at 24 h and 48 h. Lightness and drip loss were lower in the HN, LB, and COMB treatments than those in the HD group. HD rearing significantly reduced gene expression of myogenic regulatory factor 5 (
MYF5
) while significantly increased expression of the protein ubiquitin degradation genes
FBXO9
,
FBXO22
, and
FBXO32
. All treatments significantly reduced
FBXO9
and
FBXO32
expression. Our results suggest dietary supplementation with NAM and BA can improve meat quality of broilers under high stocking density by upregulating the expression of myogenic genes, and inhibiting protein ubiquitination.