Amateur museum making is museum practice (museography) performed as serious leisure. This article proposes an analytical approach to amateur museum making that understands it as a simultaneous practice of production and consumption of museography: this is as a use of museum practice or as the consumption of one’s own museographic activity. With this approach, I specifically attempt to detect how processes of naturalization of museographic conventions, and of empowerment through their amateur use, are intimately linked to the use of museography as a whole and not only to its production or to its consumption as separate processes. For this purpose, I propose an extension of De Certeau’s ideas of the production of consumption in The Practice of Everyday Life and the article presents on in-depth interviews with amateur museum makers and participant observation on three case studies: The Bread Museum (Catalonia, Spain), The House of Butterflies (Catalonia, Spain) and the Toy Museum (Antioquia, Colombia).