Museums and Digital Culture: From Reality to Digitality in the Age of Covid-19

Abstract

Museums increasingly recognize the need to address advances in digital culture which impact the expectations and needs of their audiences. Museum collections of real objects need to be presented both on their own premises and digitally online, especially as social media becomes more and more influential in people’s everyday lives. We investigate these challenges magnified by advances in digital and computational media and culture looking particularly at recent and relevant reports on changes in the ways museums interact with the public. We find that the Covid-19 pandemic has accelerated many of the changes driving museum transformation. We believe that museums must be more prepared than ever to adapt to unabated technological advances set in the midst of cultural and social revolution, now intrinsic to the digital landscape in which museums are inevitably connected and participating across the global digital ecosystem where they inevitably find themselves entrenched.

Virtuelna stvarnost i kulturno nasleđe

“…Digitalna kultura je kultura digitalnog doba i deo kulture društva, deo kulturne politike društva i označava proces transformacije same ideje kulture u društvu (Zgrabljić Rotar, 2011). Digitalna kultura spaja sve vrste umetnosti i predstavlja specifičan način konzumacije kao i proizvodnje kulturnih sadržaja (Giannini & Bowen, 2022). Digitalna kultura pretpostavlja specifičnu vrstu obrazovanja, ona je stečena, a ne kultura u nastajanju (Mensan, & Anagün, 2022).…”

“…Pandemija COVID-19 je dramatično ubrzala tempo promena u digitalnom ekosistemu, istovremeno uvodeći veliki napredak u okviru širenja virtuelnosti u kulturnom nasleđu (Giannini & Bowen, 2022). Ove konstatacije daju nov uvid ka digitalnoj kulturnoj umetnosti, postavljenoj u kontekst današnjih društvenih i kulturnih revolucija na globalnom nivou, gde se različite kulture spajaju, zahtevajući da kulturne atraktivnosti ponovo osmisle profesionalnu praksu i zamene sisteme nasleđa, dok se umetnost i ljudski identitet pomeraju ka tehnologiji i život nastavlja na platformama i mrežama (Bowen et al, 2021).…”

“…Na osnovu toga istražen je potencijal virtuelne zajednice i virtuelne stvarnosti koji pokazuje višestruke pozitivne efekte u promociji sajtova, omogućavajući oporavak kulturno-istorijskih atraktivnosti, muzeja, galerija i slično nakon pandemije i podržavajući angažovanje sa kulturnim sadržajem za udaljenu publiku (Lu et al, 2022). Virtuelne aplikacije takođe dozvoljavaju interakcije i sa nematerijalnim kulturnim nasleđem (Giannini & Bowen, 2022). Kada se virtuelna stvarnost kombinuje sa pričanjem priča, npr.…”

Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia

“…Overall, visitors provided an average of 60% of their attention to their museum experience, but less than 50% to interactivity and digital engagement in the museum (Rosli & Kamaruddin, 2020). According to Giannini and Bowen (2022), museums must be better equipped to adjust to unrelenting technological advancements. Thus, the change to virtual engagement is expected open the door for a new and diverse museum and heritage experience.…”

Immersive Applications in Museums: An Analysis of the Use of XR Technologies and the Provided Functionality Based on Systematic Literature Review

“…Digital technologies are adopted in museums and other cultural spaces in order to enhance cultural heritage communication and can be of various forms, from websites and virtual tours [1]- [4] to specialized applications and installations to be used on-site [5]- [9]. Digital technologies are used for cultural heritage communication during pre-visit planning and exploration, during the visit for guiding and enhanced understanding, and even post-visit for recalling memories [10]- [12].…”