“…Increasingly accepted as being part of the visitor attraction sector, museums are additionally under increasing scrutiny and financial pressure, facing a variety of commercial and accountability imperatives, whilst working to maintain their curatorial obligations (Davis, 2013).Historically, museums made their collections available to the public through their interpretation of the artefacts on display, however the implementation of audience development strategies; recognition of the diverse needs and expectations of different visitor segments; and an increasing need to evidence their value in light of public funding cuts, museums have had to change how they interpret and present their collections to the public (Black, 2005;Ambrose & Paine, 2012;Wells, Butler & Koke, 2016). The visitor experience at some museums is evolving to be a more innovative and engaging one, beginning before the visitor has entered the museum through interaction with the museum website or social media (Marty, 2007); during the visit via engagement and interaction between the individual and the museum's exhibits (Smith & Richards, 2013); and continuing post visit, as the experience can evoke personal memories and support longterm learning (Falk & Dierking, 2013).…”