Museums and social media: Catalonia as a case study

Abstract

Fascination with animals and their behaviour is one the most prominent patterns persisting in all human cultures. During the last decades, however, technological development and public access to the Internet have increased the speed and the extent of information sharing at an unprecedented rate, in some cases even challenging the traditional methods used in science. In order to understand the extent of this influence, we focused on the behaviour of shrikes. Shrikes are an enigmatic group of songbirds with a unique behaviour of impaling prey. We employed an extensive Internet search on YouTube (YT), a very popular and increasingly important source of information worldwide, for videos recording shrikes. Our analyses revealed that the number of shrike videos on YT is strongly positively correlated with classical knowledge on shrikes from books and scientific articles. Our results also suggest that in some cases YT may provide an alternative source of information on shrike ecology and behaviour. YT videos may thus provide new insights into the study of certain species or subjects and help identify gaps in ecological studies, especially in poorly studied species.

Instagram and the science museum: a missed opportunity for public engagement

“…Audiences today demand from organizations, including museums, greater levels of interaction and engagement, which social media can facilitate [Mangold and Faulds, 2009;Lovejoy and Saxton, 2012]. Museums have slowly turned to social media [Badell, 2015] to disseminate information, promote their programs and interact with their publics in order to remain relevant in the digital age. They can use social media to meet audiences where they are (U.S. adults and teens are increasingly getting their science news and information online) and to enhance learning [Russo, Watkins and Groundwater-Smith, 2009;Weilenmann, Hillman and Jungselius, 2013].…”

Kültür Ve Sanat İleti̇şi̇mi̇ Bağlaminda Müzeleri̇n Sosyal Medyaya Adaptasyonu: Devlet Ve Özel Müze Kullanimlarini Karşilaştirmaya Yöneli̇k Bi̇r Araştirma

“…Günümüzde hedef kitlelerin artan kullanım oranları, diyalogu, etkileşimi ve katılımcılığı destekleyen yapısı nedeniyle bu yeni iletişim ortamları arasından sosyal medyanın ön plana çıktığı söylenebilmektedir. Literatürde müzelerin iletişim süreçlerinin dijitalleşmeye adaptasyonunda sosyal medyaya güçlü bir konum atfedildiği dikkat çekmektedir (Agostino vd., 2020;Badell, 2015;Capriotti ve Losada Diaz, 2018;Drotner ve Schrøder, 2013;Martinez-Sanz, 2012;Russo vd., 2008).…”

“…Yeni iletişim ortamlarından özellikle sosyal medya etkileşim, diyalog ve katılımcılığa dayalı yapısıyla müzeler tarafından kültür ve sanat iletişiminin gerçekleştirilebileceği platformlar olarak ilgi uyandırmaktadır. Literatürde müzelerin iletişim süreçlerinin yeni iletişim teknolojilerine adaptasyonunda sosyal medyaya güçlü bir konum atfedildiği dikkat çekmektedir (Agostino vd., 2020;Badell, 2015;Capriotti ve Losada Diaz, 2018;Drotner ve Schrøder, 2013;Martinez-Sanz, Mayıs 2021, 6(1), 11-31. / 13 / 2012; Russo vd., 2008).…”

Untitled

“…More specifically, previous studies are already pointing towards the limited use of web 2.0 tools when it comes to creating a more interactive and collaborative form of communication between museums and their audiences. For example, when analyzing content and interaction management, researchers determined that museums are not using the Internet as a bidirectional communication tool (Capriotti & Kuklinski, 2012;Capriotti & Gonzalez-Herrero, 2013;Badell, 2015).…”