Museums and Tourism: Reengineering The Role Of Museums In Malaysia’s Cultural Heritage Tourism

Ser, ShawHong

doi:10.21512/becossjournal.v2i1.6151

Cited by 6 publications

(3 citation statements)

References 1 publication

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“…Improvements to the museum sector in Malaysia must undergo multiple hard and long phases and processes. She also stated that, because of budget constraints and a lack of imaginative authority, Malaysia's museum sector has lagged behind other affluent countries by nearly three decades (SER, 2020). Adopting digital technologies also requires equipping staff members with the necessary skill sets to keep up with emerging technologies in Malaysia's quest to adopt Industry 4.0 technology (TM One, 2020).…”

Section: B Human Resource and Expertisementioning

confidence: 99%

Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia

Fauzi

Sharif

Razak

2022

IJEAS

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As the guardian of the nation’s cultural assets, the museum sector in Malaysia was caught unprepared when it experienced a 70 percent dip in the attendance of visitors during the pandemic due to its inability to capitalize on technology and reach out to local and international visitors. A key policy goal for every nation is to ensure that their rich cultural treasures are preserved for future generations to enjoy and be inspired by. In this regard, the virtualization of digitalized cultural assets has the potential to make heritage experienced in a new and unique way. Thus, the study’s primary objective is to assess the technology readiness level in Malaysian museums in adopting digital heritage technologies. However, this paper explicitly discusses the challenges and methods of virtualization in museums by reviewing available literature and case studies of museums with interactive technology to understand the current technology state of museums in Malaysia. Consequently, working terminologies related to digital heritage adoption by museums will be elaborated to define the scope and limitations of such studies. Most museums identified with Augmented Reality applications in Malaysia are still in an early stage of virtual technology adoption. Only Borneo Cultural Museum has embraced 30% interactive exhibition. Thus, this paper suggests that an in-depth study needs to be conducted to survey the digital readiness of museums in Malaysia.

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Section: B Human Resource and Expertisementioning

confidence: 99%

Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia

Fauzi

Sharif

Razak

2022

IJEAS

View full text Add to dashboard Cite

show abstract

Section: B Human Resource and Expertisementioning

confidence: 99%

Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia

Fauzi

Sharif

Razak

2022

IJEAS

View full text Add to dashboard Cite

A key policy goal for every nation is to ensure that their rich cultural treasures are preserved for future generations to enjoy and be inspired by. In this regard, the virtualization of digitalized cultural assets has the potential to make heritage experienced in a new and unique way. However, as the guardian of the nation’s cultural assets, the museum sector in Malaysia was caught unprepared when it experienced a 70 percent dip in the attendance of visitors during the pandemic due to its inability to capitalize on technology and reach out to local and international visitors. Thus, the study’s primary objective is to assess the technology readiness level in Malaysian museums in adopting virtual heritage technologies. However, this paper explicitly discusses the challenges and methods of virtualization in museums by reviewing available literature and case studies of museums with interactive technology to understand the current technology state of museums in Malaysia. Consequently, working terminologies related to virtual heritage adoption by museums will be elaborated to define the scope and limitations of such studies. Most museums identified with Augmented Reality applications in Malaysia are still in an early stage of virtual technology adoption. Only Borneo Cultural Museum has embraced 30% interactive exhibition. Thus, this paper suggests that an in-depth study needs to be conducted to survey the technology readiness of museums in Malaysia.

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“…It is not only widely recognized in the market and was put into market operation earlier, but it is also a characteristic in product development ( Huang et al, 2014 ; Li and Ghirardi, 2019 ). In China, the cultural and creative industry development of the Palace Museum is undoubtedly the most successful case in domestic museums, and it is also the first to test the “Internet” ( ShawHong, 2020 ). Capital has also begun to target this emerging market.…”

Section: Introductionmentioning

confidence: 99%

Entrepreneurial Psychology and Motivation of Museum Cultural and Creative Product Development

Song

Wang

2021

Front. Psychol.

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More students who majored in design should be led to be self-employment, as they can use their major advantages to lead cultural and creative industries of museums toward a more creative direction. Based on the present situation of self-employment of college students related to cultural and creative industries, developing patterns and structure of cultural and creative industries of museums are analyzed to study the practical requirement of development of creative and cultural products of museums on the students majored in design. College students and graduates (within 2 years) in design major of a college in Zhejiang province who have experience in starting a business are invited to make the questionnaire survey and to study the practical problems with motives and barriers of starting a business. After the investigation of the entrepreneurial status of cultural and creative entrepreneurs of college students, it is found that the third year is the peak period for students to choose entrepreneurship, followed by the end of the senior year. Only 36.8% of respondents are satisfied with the results of entrepreneurship, which reflects that entrepreneurs do face many obstacles in the actual process of entrepreneurship, mainly due to a lack of experience and funds. The motivation for students to stick to entrepreneurial activities mainly focuses on “obtaining personal wealth” and “realizing self-worth.” In view of this situation, universities, society, and government can provide technical support and policy support to stimulate the entrepreneurial potential of cultural and creative entrepreneurs of college students, thus promoting the efficient development of museum cultural and creative industry.

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Museums and Tourism: Reengineering The Role Of Museums In Malaysia’s Cultural Heritage Tourism

Cited by 6 publications

References 1 publication

Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia

Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia

Virtualization of Digitalized Cultural Assets to Promote Sustainable Heritage Tourism in Malaysia

Entrepreneurial Psychology and Motivation of Museum Cultural and Creative Product Development

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