Music streaming dalam industri musik era industri 4.0

Abstract

Industrial era 4.0 shows that all human activities will be connected and dominated by digital media. Creativity and new ideas to innovate technology are the keys of this era. For example in the music industry 4.0, which develops music streaming technology products, trying to attract a lot of millennials generation. In the context of Indonesia, Langit Musik as a local product competes with Spotify as an international product. Therefore, through this literature review-based research and interview with some of the participants in Whatsapp phone call, researchers want to see what kind of music streaming platform in the industrial era 4.0 make many peoples interested, especially the millennials generation in Indonesia. The results show that the use of Spotify in Indonesia is still more popular than Langit Musik, because for most of the Indonesian millennial generation Spotify is already suitable for the music streaming criteria they want. These include a diverse and global selection of songs, from old songs to the latest songs that are always up-to-date, have a simple and eye-catching display, easy to use, clear sound quality, have lyrics for karaoke, integrated with social media for status updates, have playlist personalisation feature, and no need to use large mobile data internet quota. However, Spotify and Langit Musik are still not able to attract their customers to switch from free to premium services, due to different needs and there are people who are still comfortable downloading songs illegally even though they already had music streaming. Spotify has become more popular than Langit Musik because of consumer trust in its quality, besides that personal promotion by word-of-mouth from the closest people and status updates on social media, which also support the expansion of Spotify's popularity.

Consumer Migration From Physical Formats to Digital Music in Indonesia

“…Evidenced by research conducted by Andry & Tjee (2019) which found that most students prefer to listen to music through Spotify premium, because of the good sound quality and can also download songs legally because they do not violate the copyright that has been represented by this Spotify platform. In addition, Spotify also has the main advantages of a simple and elegant appearance, the song genre category and song collection are quite rich, especially international Western songs, besides that it can also personalize songs, there is a Podcast feature for amateurs or beginners, superior in synchronization, can share it to social media, and also the premium subscription price is relatively affordable (Amanda, 2022).…”

Instagrammable Culture: Implications of Social Media on the Younger Generation's Perception of Cultural Art

“…This allows them to build networks and gain support from fellow artists and their fans. This development has replaced the traditional model centered around art institutions such as record labels, film studios, or art galleries (Amanda, 2022). The younger generation now has direct access to share and distribute their works through social media platforms without relying on third-party approval or support.…”

The Effect of Premium Service Music Streaming Towards Consumer Satisfaction of Z Generation in Jakarta

“…Premium is a service that gives full access, free advertisement, and music downloads so that users can access the application without an internet connection (Masdaner & Ruliana, 2021). (Amanda, 2022) argued that premium service can cause user' satisfaction because premium service can give many features and advantages. Premium service can impact user satisfaction, so Spotify should be involved and increase its services.…”