Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

Haque, A. K. M. Ahasanul; Anwar, Naila; Tarofder, Arun Kumar; Ahmad, Nor Suhana; Sharif, Sultan Rahaman

doi:10.5267/j.msl.2018.9.009

Cited by 76 publications

(105 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Therefore, business owners, managers and marketing executives must be able to design and develop the most suitable offers that reflect market demand (Albattat & Romli, 2017). Marketing should be able to apprehend the nature and characteristics of market segment when dealing with strategies for promoting their products and services to the market (Haque et al, 2018). These days, customers are very selective and require considerable time in making purchasing decisions since there are several sales opportunities (Salleh & Zoher, 2015).…”

Section: Introductionmentioning

confidence: 99%

Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia

Rachmawati¹,

shukri²,

Azam³

et al. 2019

10.5267/j.msl

View full text Add to dashboard Cite

This paper investigates the factors influencing on customers' purchase decision of residential properties in Selangor, Malaysia. The study measures the effects of quality, price, location, promotion and corporate image on purchase decision by distributing some questionnaire among 312 randomly selected residents from some selected destinations at Selangor, Malaysia. Descriptive analysis and multiple regression analysis are used for analyzing the data. The findings reveal that quality, price, location, promotion, and corporate image positively and significantly influence on customers' purchase decision. The results also indicate that location is the most important factor followed by price, quality, corporate image and promotion plays the smallest role on customers' purchase intention. The study discusses the results and give constructive suggestions for promoting sales figures.

show abstract

Section: Introductionmentioning

confidence: 99%

Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia

Rachmawati¹,

shukri²,

Azam³

et al. 2019

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…Seseorang akan cenderung memiliki niat untuk melakukan sesuat jika kegiatan tersebut adalah hal yang disukai. Niat tersebut akan membentuk seseorang untuk membentuk perilaku seseorang (Endah, 2018) Berdasarkan beberapa penelitian Ahmad, Rahman, & Rahman, (2015); Haque, Anwar, Tarofder, Ahmad, & Syarif, (2018); Aditami, (2016); Briliana & Noviana, (2016); Rohmatun & Dewi, (2017); Larasati, et.al, (2018), yang berhubungan dengan niat pembelian sebuah produk halal, ditemukan bahwa penggunaan Theory of Planned Behavior masih menjadi pilihan sebagai dasar untuk mengukur seberapa besar niat yang muncul, dan juga untuk mengetahui pengaruh dari beberapa faktor yang menjadi anteseden dari teori tersebut, yaitu seperti sikap, norma subjektif, dan kontrol dalam berperilaku (Suparno, 2017). Menurut Ajzen (2005) Theory of Planned Behavior sangat terbuka untuk ditambah variabel prediktor lain dalam memprediksi niat dan perilaku tentang objek yang diteliti.…”

Section: Pendahuluanunclassified

“…Hal ini didukung dengan hasil penelitian sebelumnya yaitu pada penelitian Rois (2016) Dan pada penelitian Rohmatun & Dewi (2017), yang menyatakan bahwa religiusitas dan pengetahuan produk memiliki pengaruh positif dan signifikan terhadap niat membeli produk kosmetik halal. Serta pada penelitian Haque et al (2018) yang menyatakan bahwa sikap, kontrol perilaku dan religiusitas memiliki hubungan yang signifikan dengan niat pembelian produk kosmetik halal. sedangkan norma subjektif memiliki hubungan yang tidak signifikan.…”

Section: Pembahasanunclassified

“…yaitu TPB yang memiliki komponen variabel Sikap (Attitude), Norma subjektif (Subjective norm), Kontrol Presepsi (Perceived Behavioral Control), Niat (Intention) dan Perilaku (Behavior). Kemudian peneliti melakukan modifikasi dengan menambahkan variabel yaitu religiusitas dan pengetahuan produk yang mengacu pada model penelitian Ahmad et al(2015);Haque et al (2018); Aditami (2016);Briliana & Noviana (2016);(Rohmatun & Dewi, 2017);Larasati et al (2018). Gambar 1 merupakan model konseptual dalam penelitian ini.…”

unclassified

See 1 more Smart Citation

Pengukuran perilaku dan niat beli produk kosmetik halal melalui modifikasi theory of planned behavior (TPB)

Kadengkang

Linarti

2020

JIPT

View full text Add to dashboard Cite

Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh sikap, norma subyektif dan kontrol persepsi yang dimodifikasi dengan religiusitas, dan pengetahuan produk terhadap niat beli dan perilaku konsumen muslim dalam membeli produk kosmetik halal. Objek dalam penelitian ini adalah mahasiswa muslim berusia 17-23 tahun yang sedang menempuh pendidikan di Perguruan Tinggi Negeri (PTN) di Provinsi Daerah Istimewa Yogyakarta. Teknik sampling menggunakan purposive sampling. Metode analisis yang digunakan yaitu regresi linear berganda. Pengumpulan data menggunakan kuisoner tertutup dengan jumlah sampel sebanyak 275 sampel. Hasil temuan dari penelitian ini menunjukan bahwa religiusitas, pengetahuan produk, sikap, norma subjektif dan kontrol presepsi memiliki pengaruh positif dan signifikan terhadap niat konsumen dalam membeli produk kosmetik yang halal. Kemudian pengetahuan produk dan niat juga memiliki pengaruh positif dan signifikan terhadap perilaku konsumen dalam membeli produk kosmetik yang halal.Kata kunci: theory of planned behavior, kosmetik, halal, religiusitas, pengetahuan produkAbstract. The purpose of this study was to study the relationship attitudes, subjective norms and perceptual controls related to religiosity, and product knowledge about the purpose of buying and helping Muslim consumers in buying halal cosmetic products. The object in this study was Muslim students aged 17-23 years who were studying at State Universities (PTN) in the Province of Daerah Istimewa Yogyakarta. The sampling technique uses purposive sampling. The analytical method used is multiple linear regression. Data collection uses a closed questionnaire with a total of 275 respondents. The findings of this study indicate that religiosity, product knowledge, attitudes, subjective norms, and perception control have a positive and significant influence on consumers' intentions in buying halal cosmetic products. Then, the product's knowledge and intentions also have a positive and significant influence on consumer behavior in buying halal cosmetic products.Keywords: theory of planned behavior, cosmetics, halal, product knowledge, religiosity

show abstract

“…Attitude and brand were chosen as most of the past studiesby Abd Rahman et al (2015), Hussin et al (2013); Haque et al (2018); Hashim and Musa (2013) and Foster et al (2016), included these two factors, thus illustrating their importance, therefore included in this study. Some authorssuch as Abd Rahman et al (2015), Garg and Joshi (2018) have illustrated that religiosity is a key influencer of halal products such as halal cosmetics and must be included when studying intention to purchase any halal product.…”

Section: Literature Reviewmentioning

confidence: 99%

Preliminary Analysis of Intention to Purchase Halal Cosmetics Behavior

Sulaiman¹,

Ramli

Shoid³

et al. 2020

JHIS

View full text Add to dashboard Cite

The demand for halal cosmetics by consumers is seen to be increasingly growing in the last two years. The increase in demand is influenced by several factors such as psychological, product quality, religiosity, consideration for the future and attitude. Hence, this study aims to examine the factors that influence the purchase behavior of halal cosmetic among Malaysians. This paper presents the results of a pilot study. Empirical data was collected via the survey questionnaire. A total of 129 responses were collected and used for analysis. Using the correlation test it was found that there is a relationship between intention to purchase with attitude, psychological, product quality, religiosity, and consideration for the future. Nevertheless strength of the relationship varies. The strength of the relationship is highest for attitude and lowest for psychological. The results of this study will be used to refine the instrument and subsequently used to collect data from a larger pool of respondents.

show abstract

Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

Cited by 76 publications

References 1 publication

Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia

Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia

Pengukuran perilaku dan niat beli produk kosmetik halal melalui modifikasi theory of planned behavior (TPB)

Preliminary Analysis of Intention to Purchase Halal Cosmetics Behavior

Contact Info

Product

Resources

About