Muslim Religiosity and Its Impact on Purchase Intention

Abdullah, Johari; Bujang, Saimi

doi:10.18178/joams.9.1.5-10

Cited by 6 publications

(2 citation statements)

References 35 publications

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“…There was also a finding of a study that implied Muslims' religious beliefs have an impact on their buying decisions. A broader conception of religiosity includes the elements of religious belief, norms, consumer values, environmental responsiveness, knowledge, and social responsiveness for Muslims that influence their decisions (Abdullah et al, 2021). Knowledge, religiosity, and attitude have a major impact on the buying intentions of halal cosmetics items (Rohmatun et al, 2017).…”

Section: Religiositymentioning

confidence: 99%

Buying Intentions: Do Knowledge, Religiosity, And Halal Certification Matter?

Hasim¹

2022

The European Proceedings of Multidisciplinary Sciences

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The awareness of halal cosmetics products has become an essential element in our daily lives, especially Muslims. Hence, this paper highlighted the factors of buying intentions on halal cosmetics among university students. Furthermore, the purpose of this study is to identify the most important element influencing halal cosmetics buying intentions including knowledge, religion, and halal certification. In addition, this study also determined the relationship between knowledge, religiosity, and halal certification towards buying intentions among university students. The researchers adopted a quantitative approach in this research by distributing questionnaires to 292 participants. The frequency, descriptive, and regression analyses were analysed using SPSS Software to answer the objective of the study. Thus, the outcome of this study showed a strong relationship between buying intentions with knowledge and religiosity. Meanwhile, halal certification showed no relationship towards buying intentions on halal cosmetics products. With this discovery, the future research work may be better described.

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Section: Religiositymentioning

confidence: 99%

Buying Intentions: Do Knowledge, Religiosity, And Halal Certification Matter?

Hasim¹

2022

The European Proceedings of Multidisciplinary Sciences

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“…Hence developing better strategies is crucial in this rapidly changing digital age. However, the Marketing 4.0 is empirically understudied because it is relatively new (Dash et al, 2020), and given the dominant focus of existing studies on Muslim consumers (Abdullah et al, 2020;Al-Hyari et al, 2012;Ashraf et al, 2017;Bachleda et al, 2014;Irani et al, 2016), compared to other product categories (Fernie & Grant, 2019). Based on this, less information is known about the overall marketing perspectives.…”

Section: Introductionmentioning

confidence: 99%

Contemporary Research on Management and Business

Noviaristanti¹

2022

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This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the COVID-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship.

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Influence of Religious and Health Factors on the Halal Cosmetics Industry

Ibrahim

2023

Contemporary Discourse of Halal and Islamic Entrepreneurship

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Muslim Religiosity and Its Impact on Purchase Intention

Cited by 6 publications

References 35 publications

Buying Intentions: Do Knowledge, Religiosity, And Halal Certification Matter?

Buying Intentions: Do Knowledge, Religiosity, And Halal Certification Matter?

Contemporary Research on Management and Business

Influence of Religious and Health Factors on the Halal Cosmetics Industry

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