2020
DOI: 10.1108/jima-08-2020-0253
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Muslim tourists’ intention to book on Airbnb: the moderating role of gender

Abstract: Purpose The purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the Malaysian perspective. Additionally, this study investigates the moderating role of gender on the relationship between perceived value and guest booking intention. Design/methodology/approach This study considered the Stimulus–Organism–Response (S-O-R) theory to develop the research framework. Using a self-administered survey questionnaire… Show more

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Cited by 16 publications
(7 citation statements)
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“…Literature exhibits that the customers' intention to visit could be resulted from, for example, brand image and brand identity [109], reputation [110], and social media [106]. For tourism sites, an exact value shown by the destination through advertising enhances the visitors' positive thoughts about the sites, fashioning positive word of mouth and generating an intention to be on sites [111].…”
Section: Intention To Visitmentioning
confidence: 99%
“…Literature exhibits that the customers' intention to visit could be resulted from, for example, brand image and brand identity [109], reputation [110], and social media [106]. For tourism sites, an exact value shown by the destination through advertising enhances the visitors' positive thoughts about the sites, fashioning positive word of mouth and generating an intention to be on sites [111].…”
Section: Intention To Visitmentioning
confidence: 99%
“…The average variance extracted (AVE) for each construct was above 0.50 (Hair et al , 2019; Mohamed Sadom et al , 2021). Composite reliability (CR) and Cronbach alpha (CA) for all constructs exceeded 0.70 (Hair et al , 2017; Tiamiyu et al , 2022). In conclusion, the measurement model was valid and reliable.…”
Section: Discussionmentioning
confidence: 99%
“…Perceived value (PV) is crucial to studies related to consumer research (Tiamiyu et al, 2020) because it represents a consumer's mindset towards an external stimulus (Tiamiyu et al, 2020). PV may be explained as "the trade-off between quality and price" (Zeithaml, 1988).…”
Section: Perceived Valuementioning
confidence: 99%