Muslims’ reluctance to social media campaigns about organ donation: an exploratory study
Olfa Nouira,
Salma Ayari
Abstract:Purpose
Despite the intense social media (SoMe) campaigns promoting organ donation, the direct impact on registration and transplantation rates remains unclear among Sunni Muslims who constitute a significant portion of Muslim population. Given the observed tendency to avoid engaging with SoMe content focused on organ donation promotion, this study aims to comprehend the reasons for reluctance among Sunni Muslims.
Design/methodology/approach
A qualitative approach comprising focus group and individual intervi… Show more
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