“…Over 70 years after his death, Mussolini, through the continued circulation of his image, still stirs vivid memories in Italy and abroad. Despite the collapse of Fascism and the disasters of the war, the figure of Mussolini continues to exercise an appeal, and the Duce’s fame goes beyond the cult formed around his person when alive, to the extent that his face, gestures and physical presence are still instantly recognisable (Ventresca 2006, 89). The solidity of his body, his large square jaw, strong neck and shoulders, full lips, piercing eyes and rotund skull, became skilfully framed in photographs as his somatic ‘shorthand’, or what contemporarily we would call his brand (Fig.…”