My years with B2B marketing in India: reflections and learnings from a journey of 40 years

Sarin, Sharad

doi:10.1108/08858621211207199

Cited by 11 publications

(5 citation statements)

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“…Sarin (2012) showed that 40-60% of India's gross domestic product (GDP) is unaccounted for, that is, money on which taxes are not paid. Similarly, Heston and Kumar (2008) …”

Section: Cultural Domains Important To the Indian Societymentioning

confidence: 99%

Mapping India’s regional subcultures: Implications for international management

2015

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As India continues to emerge as a global economic player, scholars and practitioners increasingly need to understand the cultural heterogeneity within this large and populous nation. Based on Lenartowicz and Roth's framework of culture assessment, we have identified nine distinct subcultural regions of India and used explanations grounded in functional and neo-institutional theories to account for the origin and maintenance of cultural distinctiveness of these regions. Further, we developed seven cultural value dimensions for the Indian society and used these to hypothesize and empirically test the existence of cultural differences within India. Results supported our hypothesized arguments. This study advances our knowledge of how global functional and institutional forces have combined with national forces to shape India's overall culture and how more local forces have shaped its regions. Methodologically, it identifies and develops measures that specifically reflect the values of individuals living in India and uses these to assess intra-national cultural differences within this nation. Further, it suggests how use of multiple methods can enable us to understand the simultaneous presence of somewhat contradictory values within a society. The study also provides applications of the proposed cultural value dimensions and advises implications of regional subcultures for various social and organizational phenomena.

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“…Sarin (2012) showed that 40-60% of India's gross domestic product (GDP) is unaccounted for, that is, money on which taxes are not paid. Similarly, Heston and Kumar (2008) …”

Section: Cultural Domains Important To the Indian Societymentioning

confidence: 99%

Mapping India’s regional subcultures: Implications for international management

2015

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“…Growing focus on programmes such as Doctorate in Business Administration (DBA) and Executive Fellow Programme in Management (EFPM) are bridging the knowledge gaps and opening opportunities for industry practitioners on contributing their services to academia. Non-empirical papers are one of the effective ways of translating experiences from their corporate journey (e.g., Sarin, 2012) and invite academic scholars to explore further upon the same. Guidelines for writing non-empirical papers are available in the literature (see Palmatier et al 2018; Webster & Watson, 2002).…”

Section: Why We Need To Understand More About Non-empirical Papers?mentioning

confidence: 99%

Do You Struggle to Share Your Industry Experiences with Academic Journals? Suggestions and Way Forward

Rana¹

2022

FIIB Business Review

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Bridging industry-academia gaps and practices has always been a matter of debate in various forums, conferences and panel discussions. On one hand, academic scholars always aim to solve industry practices through their research, while on the other hand, corporate practitioners struggle to share their experiences in academic journals. One of the main reasons for their struggle is that academic journals emphasize on the scientific methodologies in what they publish, and non-academic practitioners do not feel comfortable with it. However, a good article is a bit of everything (Cropanzano, 2009), and I do not say that emphasizing methodologies is not the right practice. Instead, it is pertinent to understand how industry practitioners can find ways to contribute their experiences and expertise. One of the ways industry practitioners have is writing papers without much or no methodology involved, that is, non-empirical papers. Therefore, a clear understanding of the types, styles, structures and some general do's and don'ts of writing non-empirical papers are important to be clarified. These contributions on one side will help industry practitioners to share their experiences and voice with academic audience and on the other side, academic colleague will have industry opinions beforehand for their research and teaching.The objective of this editorial is to motivate corporate practitioners to enhance their understanding of writing non-empirical papers in some easy steps and translating their experience into an academic paper.

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“…EMs offer growth, dynamism and volatility due to technological disruptions coupled with socio-cultural, governance, and institutional complexities (Malik, Ngo & Kingshott, 2018;Sarin, 2012) and diverse business systems (Redding, 2005;Sheth, 2011;Whitley, 1992;Witt & Redding, 2014). Though there is some evidence that R&D investments by the government can help manage institutional voids (Adomako et al, 2021), most EMMNEs still suffer from institutional voids (Khanna & Palepu, 1997), resource constraints and other intellectual property rights challenges (Doh et al, 2017;Khanna & Palepu, 2000;Khanna, Palepu & Sinha, 2005).…”

Section: Introductionmentioning

confidence: 99%