“…Favorable perspectives have been prominent page position, dominant size, eye-level or upward camera angle, and dignified portrayal (Moriarty & Garramone, 1986;Moriarty & Popovich, 1991). Similarly, researchers have used the presence of certain elements to place candidate photographs in one of seven frames: glad to see you, dynamic speaker, beloved leader, media star, father figure, family figure, and athlete (Glassman & Kenney, 1994;Lee, Ryan, Wanta, & Chang, 2004). This study replicated Moriarty and Popovich's (1991) coding scheme, but treated the variables as elements of a frame.…”