An esterification of the CÀ H bond of aldehydes promoted by oxidovanadium(IV) sulfate, V IV OSO 4 , is reported. The process is mediated by visible-light, is carried out at room temperature, in absence of additives and using H 2 O 2 as a benign oxidant. VOSO 4 is a commercially available, earthabundant metal (EAM s ) salt, that does not require to be prepared. This report opens intriguing perspectives for the extended application of vanadium salts toward halogenation processes as well as for CÀ H activations and gives a contribution in the field of earth-abundant metals based-catalysis.