11 systematic reviews, 41 prospective studies, 8 case-control studies, 41 cross sectional surveys, 6 qualitative studies, and 17 other designs (such as economic analyses or case reports). The average hit count for the papers in the first week after publication was 685 (SD 410; 25th, 50th, and 75th centiles 437, 578, and 795 respectively; range 175 to 3181); the average number of citations in the five years after publication was 32.5 (SD 37.5; 25th, 50th, and 75th centiles 9.5, 22, and 42.5 respectively; range 0 to 291). Only one paper was never cited. The hit count was associated with the number of subsequent citations (Pearson correlation coefficient: 0.50, P < 0.001). The result was similar for logarithms of the counts (r = 0.54, P < 0.001) (figure). For every 100 additional hits, 4.4 additional citations (95% confidence interval 3.1 to 5.7) accrued over the five years. The average hit count for randomised trials or systematic reviews was 832, for prospective or casecontrol studies was 747, and for cross sectional, qualitative, and other studies was 545 hits (P = 0.001). Longer papers attracted more hits than short papers (an extra 54.4 hits per page, P = 0.004), but this association became non-significant after adjustment for study design. Citations were predicted by paper length (an extra 9.3 citations per page, P < 0.001) and study design (randomised trials and systematic reviews yielded 46.0 citations, prospective and case-control studies 38.9 citations, and other designs 19.3 citations (P = 0.001). When the hit count was included as predictor, however, the effect of study design became non-significant; only page length (an extra 7.3 citations per page, P < 0.001) and the hit counts (an extra 3.7 citations per 100 hits, P < 0.001) remained as independent predictors. These variables explained 33% of variance in citation counts.