Peeling creates a ubiquitous crack used regularly to open plastic packaging. Such peel cracks have been utilised for centuries, especially in separating cellulose fibres, yet these peeling cracks are not usually mentioned in fracture texts [1,2]. In this paper, theories and experiments show that peel cracks have unique properties quite different from the tensile-test cracks generally used to define and standardize strength of materials. Peeling is the easiest fracture test at the lowest force with the simplest theory describing constant speed cracks that are readily observed. It differs markedly from the catastrophic tensile cracks seen in many brittle materials such as concrete and glass, that accelerate rapidly at high force. The problem is that strength in peeling is not consistent with strength in tension. There is a large size effect in peeling where strength drops for larger sample size. Therefore, standards need to be modified. This paper describes peeling observations in several crack test geometries, fitting the energy theory of thermodynamic crack equilibrium, contrary to the stress/strength criteria that dominate existing brittle-material standards, which need correction.