Napa Green: Funding Nonprofit Social Ventures in Crisis

Abstract

T was nine o'clock in the morning on a sunny, April day in 2020, but the downtown streets in Napa, California, were silent. Where cars and people usually hummed along through their daily routine, only a stray cat remained. The vibrant Main Street retail businesses, wine tasting rooms, and restaurants had been all but shuttered. An office door read "Sustainable Napa County," but the interior was vacant.

The Wine Industry and the COVID-19 Pandemic

“…The article by DeYoung (2020) illustrates how non-profit organizations in the wine industry have found it necessary to transition from non-profit to hybrid social enterprise business models. DeYoung (2020) concluded that non-profit organi-zations in the wine industry can help mitigate the financial distress caused by the pandemic by diversifying their revenue streams beyond traditional sources such as government grants and industry association subsidies (DeYoung, 2020).…”

Financial resilience of Spanish wineries during the COVID-19 lockdown

“…The Spanish wine sector was especially affected by COVID-19 during the 2019–2020 period, and there were notable changes at the economic and social levels, directly related to sales, exports, innovation and employment (Marco-Lajara et al , 2021). The significant impact of COVID-19 on the wine sector in 2020 led to a 14% drop in sales worldwide (Lu, 2020; Wittwer and Anderson, 2021), the loss of traditional distribution channels (Coyne, 2020) and the indirect impact on other sectors of activity related to the wine sector (DeYoung, 2020; Almeida et al , 2022). Specifically, with COVID-19, there have been changes such as the opening of new digital distribution channels (Coyne, 2020; Jorge et al , 2020) and the transition toward more social, sustainable and hybrid business models, with subsidies from the government and from associations (DeYoung, 2020), along with new digital experiences in the sector (Carmer et al , 2020).…”

“…The significant impact of COVID-19 on the wine sector in 2020 led to a 14% drop in sales worldwide (Lu, 2020; Wittwer and Anderson, 2021), the loss of traditional distribution channels (Coyne, 2020) and the indirect impact on other sectors of activity related to the wine sector (DeYoung, 2020; Almeida et al , 2022). Specifically, with COVID-19, there have been changes such as the opening of new digital distribution channels (Coyne, 2020; Jorge et al , 2020) and the transition toward more social, sustainable and hybrid business models, with subsidies from the government and from associations (DeYoung, 2020), along with new digital experiences in the sector (Carmer et al , 2020). All these changes have had an impact on the financial statements of companies in the sector.…”

The Wine Industry & the COVID-19 Pandemic

“…The article by DeYoung (2020) illustrates how non-profit organizations in the wine industry have found it necessary to tran-sition from non-profit to hybrid social enterprise business models. DeYoung (2020) concluded that non-profit organizations in the wine industry can help mitigate the financial distress caused by the pandemic by diversifying their revenue streams beyond traditional sources such as government grants and industry association subsidies (DeYoung, 2020).…”