Comments on Gehrt, T. B., Nielsen, N. P., Hoyle, R. H., Rubin, D. C., & Berntsen, D. (2023). Narrative identity does not predict well-being when controlling for emotional valence. Memory, 1–11. https://doi.org/10.1080/09658211.2023.2218632, arguing that the authors' claims went beyond their data. Also makes a broader argument for the need for methodological rigor in the study of narrative identity.