Narrative Methods

Abstract

This entry introduces narrative methodology to study health communication. Health communication values narrative as a way of communicating about health and a way of studying health communication. As such, health communication has drawn on narrative methods within rhetorical and interpretive traditions demonstrating a wide range of narrative methodologies, including pentadic criticism, representative anecdote, narrative rationality, critical narrative analysis, structural analysis, thematic analysis, and multi‐genre analysis. This entry concludes with ways health communication scholarship can advance narrative methods and use narrative methods to advance health communication.