Narrative Networks: Storied Approaches in a Digital Age

Alleyne, Brian

doi:10.4135/9781473910782

Cited by 59 publications

(14 citation statements)

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“…Today, many of these interpersonal conversations take place online where influencers introduce topics, raise questions and spark conversations on a wide variety of issues. As online communities have intertwined with our offline social networks, they play an increasingly important role in the diffusion of ideas, norms and practices in society ( Alleyne, 2015 ; González-Bailón, 2017 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Toward spreadable entertainment-education: leveraging social influence in online networks

Lutkenhaus

Jansz

Bouman

2019

Health Promotion International

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Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of storytelling, as well as to offer points of engagement for audiences to talk about the themes raised by the intervention. However, in today’s media landscape, it has become increasingly difficult to captivate audiences as they have fragmented across channels and have started to create and circulate content themselves. The concept of spreadable media allows us to deal with fragmentation and user-generated content in productive ways, as it recognizes the role of autonomous audience members in shaping the flows of media content in the online networks that underlie today’s media landscape. In this article, we introduce spreadable EE: an innovative approach that builds on transmedia storytelling strategies to reach and captivate target audiences for a longer period of time, and that entails collaboration with online platforms, communities and social influencers to stimulate meaningful conversations. We enhance EE's theoretical, empirical and practical traditions with insights about how today’s audiences have come to engage with media and propose strategic approaches to create and evaluate spreadable EE.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Toward spreadable entertainment-education: leveraging social influence in online networks

Lutkenhaus

Jansz

Bouman

2019

Health Promotion International

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“…The creation and retelling of stories is found across societies and cultures. 65 The classical narrative structure of storytelling refers to the three-part framework of start-middleend and reflects the basics of essay composition as taught in schools. This three-act structure is often attributed to Aristotle's Poetics 66 which introduces the concept of balance-imbalance-balance, possibly as a way of resolving psychological and social tension invoked by the emotional mechanisms that underpin the act of, and the reaction to, storytelling.…”

Section: Narrativesmentioning

confidence: 99%

“…This three-act structure is often attributed to Aristotle's Poetics 66 which introduces the concept of balance-imbalance-balance, possibly as a way of resolving psychological and social tension invoked by the emotional mechanisms that underpin the act of, and the reaction to, storytelling. The academic study of narratives is known as 'narratology' and has spawned a number of academic journals, research centres and annual conferences; and there are recognised structural analyses for conceptualising the building blocks of narrative structure: 67 The scientific study of narratives has improved over time, especially with the contribution of neuroscience. 68 The concept of narrative 'transportation' has been described as 'immersion or absorption into a narrative world' and research experiments have been conducted in order to closely study this phenomenon.…”

Section: Narrativesmentioning

confidence: 99%

Dangerous Liaisons

Verrall

Dunkley²,

Gane³

et al. 2019

The RUSI Journal

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“…A bottom-up strategy was utilised wherein a relatively open mind was kept on relevant themes and, through a closer reading of the responses, thematic issues were built. 72…”

Section: Summative Analysismentioning

confidence: 99%

Religious Education at Crossroads in the United Kingdom: Muslim Responses to Registration, Regulation and Inspection

Mogra¹

2018

Journal of Muslim Minority Affairs

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Madrasah education is the bedrock of Muslim communities the world over. They are established, in essence, for the religious, spiritual, moral and social development of Muslim children. Recently, the Department for Education in the UK issued a call for evidence for requiring certain out-of-school settings to be registered, regulated and inspected. Responses to this proposal have been varied, some welcoming it whilst others expressed serious concerns. This paper explores the trends in the responses made to these proposal by three Muslim organisations. It begins by providing a nuanced understanding of the terms maktab and madrasah and shows that the call is not a new one at all. Thereafter, the worry of many politicians, educators and faith groups are considered. The findings reveal that Muslim organisations support and welcome measures to strengthen the safeguarding and well-being of children. However, a summative analysis of their responses reveals that they have serious concerns about many aspects of the proposal and the context within which it has been conceived.

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Narrative Networks: Storied Approaches in a Digital Age

Cited by 59 publications

References 0 publications

Toward spreadable entertainment-education: leveraging social influence in online networks

Toward spreadable entertainment-education: leveraging social influence in online networks

Dangerous Liaisons

Religious Education at Crossroads in the United Kingdom: Muslim Responses to Registration, Regulation and Inspection

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