This paper explores the strength of the academic foundations in building Brazil's country image. Over the past two decades we can observe a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country--of--origin, country brand models, among others. Specifically, focusing on Brazil's image research, this paper provides a systematic review of international articles published between 2001 and 2015. Additionally, most studies have examined Brazil's image from a 'tourism' perspective, followed by 'exports' mostly using quantitative methods. Therefore, this paper concludes that there is great potential for research about Brazil's image, providing an exciting opportunity to advance our knowledge on a wide--range of industries. By suggesting this, researchers could carry out further research regarding potential theoretical and methodological approaches aligned to several international markets. Furthermore, the outcomes can orientate new research alignments linked to Brazil's image and grounded in the context of the recent crises (e.g., economic, political, social and ethical).