Nation Branding, Product-Country Images, and Country Rankings

Newburry, William; Song, Mohan

doi:10.4324/9781315271224-4

Cited by 5 publications

(2 citation statements)

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“…Instead, it changes to reflect contemporary societal issues and aspirations. Place branding projects a nation's popular symbols and uses them as leverage in place brand narratives (Newburry and Song 2018). The projection of popular, appropriate symbols subverts those that are taboo and, in so doing, removes certain people from these narratives.…”

Section: Place Branding and Public Diplomacymentioning

confidence: 99%

Connecting place branding to social and governance constructs in Johannesburg, South Africa

Mbinza

2024

Place Brand Public Dipl

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Employing Johannesburg as a case, this paper explores the intersections of place branding with pervasive, often taken-for-granted phenomena, including culture, democracy, urban governance, gender and public diplomacy. The paper argues that these intersections are seldom the subject of place branding scholarship, even in the global North, where the discipline receives considerable inquiry. The paper undertakes a multidisciplinary review of the literature to situate place branding and its relation to culture, democracy, urban governance and public diplomacy. Delving deeper into the literature surrounding place branding and its relation to culture, democracy, urban governance and public diplomacy reveals the need for a more comprehensive and nuanced approach to understanding the impact of place branding. By situating place branding within these broader contexts, the paper opens new avenues for inquiry and challenges the predominant lenses through which place branding has been traditionally studied. Through delving deeper into place branding scholarship, the paper introduces a new term, “mentrification”, to enhance descriptions of placeholder disengagement and to add to the emerging lexicon of place branding. Ultimately, this paper serves as a valuable contribution by offering a new outlook on the complexities of place branding, moving beyond traditional efficacy measurements and definitional issues to delve into the deeper layers of its impact on society.

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Section: Place Branding and Public Diplomacymentioning

confidence: 99%

Connecting place branding to social and governance constructs in Johannesburg, South Africa

Mbinza

2024

Place Brand Public Dipl

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“…Territorial rankings have been established-and used-for a number of reasons, assessment and competiveness being the most obvious ones (Drucker and Gumpert 2016;Merkelsen and Rasmussen 2019;Newburry and Song 2019). They are part of the strategic ammunition territorial managers, communication experts, politicians, urban planners and decision makers in general use to promote, enhance and add value to their nations, regions and cities.…”

Section: Territorial Communication and City Rankingsmentioning

confidence: 99%

City Rankings and the Citizens: Exposing Representational and Participatory Gaps

Melo

2020

Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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A critical reflection on the purposes, role and performance of city rankings through an holistic communicational approach is at the core of this article. Grounded on a conceptual framework that highlights the contemporary idea of the city-beyond the smart city and more as a co-intelligent, collaborative and co-creative entity, and on the performance outputs of city rankings as territorial and strategic communication tools that actually represent the state of cities, we address the citizens' presence or contribute-as main city stakeholders-to city rankings. In order to make research tangible with a practical component, an exploratory comparative content analysis of three recognized city rankings: the CBI -City Brands Index 2017, the GCR -2018 Global Cities Report, and the Global Liveability Index 2018-was carried out.Conclusive notes argue that in order to effectively represent cities, as they are lived, thought and built by their citizens in their everyday, city rankings must rely in more real-time, updated, people's perception centred data, and embed more citizen participation and insights. Moreover, methodology transparency and accountability should be promoted in order to add trust value to city rankings.

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The grass is always greener: The impact of home and host country CSR reputation signaling on cross-country investments

2020

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Nation Branding, Product-Country Images, and Country Rankings

Cited by 5 publications

References 1 publication

Connecting place branding to social and governance constructs in Johannesburg, South Africa

Connecting place branding to social and governance constructs in Johannesburg, South Africa

City Rankings and the Citizens: Exposing Representational and Participatory Gaps

The grass is always greener: The impact of home and host country CSR reputation signaling on cross-country investments

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