“…Seasonal influenza is an archetypal example, which routinely presents a substantial challenge to healthcare systems in temperate climates, and whose clinical severity profile can differ substantially from one year to the next, and from setting to setting (e.g., city to city). Infectious disease forecasting is now beginning to establish itself as a useful decision-support tool for public health preparedness and response activities, particularly for seasonal influenza [2,3,4,5,6,7,8,9,10,14,15]. One of the many challenges for this field is to account for how behaviour changes affect surveillance data, and how these data should be interpreted [7,8,9,10].…”