National Campaigns for Charitable Causes

Leeuwen, Marco H. D. van; Wiepking, Pamala

doi:10.1177/0899764012467084

Cited by 50 publications

(52 citation statements)

References 48 publications

(55 reference statements)

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“…Among the external motivators, the environmental variables and/or policies have been explored by Wiepking and Breeze () and Van Leeuwen and Wiepking (). These authors found that when the economy is in a recession, organisations that aim to raise funds need to pay more attention because donors tend to be more concerned about their own financial situation.…”

Section: External Motivators Of Donationmentioning

confidence: 99%

“…Specifically, Guy and Patton (), Duncan (), Bekkers and Wiepking (), Germain et al (), Wiepking and Maas (), Grace and Griffin (), Verhaert and Van Den Poel (), , Wiepking and Bekkers (), Michel and Rieunier (), O'Reilly, Ayer, Pegoraro, Leonard, and Rundle‐Thiele (), Van Leeuwen and Wiepking (), Mews and Boenigk () have all sought to understand what factors motivate the donation of money, blood, goods, time, and organs. This literature identifies external motivations that may explain an individual donor's behaviour.…”

Section: Introductionmentioning

confidence: 99%

“…Individual donor's behaviours involve many variables, requiring understanding, especially given the importance and influence of the same on individuals. In theory, this research sought to group similar external motivators already identified in the literature (for example, Amos, ; Banks & Tanner, ; Bekkers & Wiepking, ; Bowman, ; Sargeant & Woodliffe, ; Van Leeuwen & Wiepking, ; Wunderink, ) into a single model to better understand what factors encourage the donation of money and/or goods.…”

Section: Introductionmentioning

confidence: 99%

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External motivators for donation of money and/or goods

Mainardes

Laurett

Degasperi

et al. 2016

J of Philanthropy and Mktg

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This research sought to identify and group the external motivators that encourage individuals in emerging countries to donate money and/or goods. Therefore, 46 external variables were identified in the literature that motivate an individual to donate. They were grouped by similarity into five external donation motivating factors (environmental and/or political motivation, the cause or circumstances of the donation, the organisation's characteristics, influence from third parties, and personal rewards) that resulted in a proposed donation model. This model was supported by semi‐structured interviews with 22 individuals who donate money and/or goods frequently. The results supported the existence of the five proposed factors in the model and three new variables were identified: a “lack of government support,” “service for the donor” and “donation tuition with low value.”

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Section: External Motivators Of Donationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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External motivators for donation of money and/or goods

Mainardes

Laurett

Degasperi

et al. 2016

J of Philanthropy and Mktg

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“…As Miller says: "If people witness undeserved suffering, they will be motivated to re-establish 'justice'" (Miller, 1977, p. 144). On the other hand, it is often thought that victims of man-made disasters (including wars) are to blame in some way for their misfortune (Meijer, Bekkers, & Schuyt, 2005; see also van Leeuwen, 2000van Leeuwen, , 2012. Examples of those generally deemed to be in need through no fault of their own are victims of a natural disaster or famine, and children.…”

Section: The Innocent Victimmentioning

confidence: 99%

“…Next, we formulate and test generic hypotheses to explain the success of national campaigns (see also van Leeuwen and Wiepking, 2012, the introduction to this symposium). In this study, we investigate the success of national campaigns for charitable causes in the Netherlands between 1951 and 2011.…”

mentioning

confidence: 99%

Picturing Generosity

Wiepking

Leeuwen

2013

Nonprofit and Voluntary Sector Quarterly

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In this study, we investigate the success of national campaigns for charitable causes in the Netherlands using historical data from archival sources, including newspapers, and the internet. We describe the 102 national campaigns held in the Netherlands between 1951 and 2011, focusing on uniquely Dutch contextual features such as a society organized along vertical pillars and highly formalized collaboration between international aid organizations. We then formulate and test hypotheses concerning possible explanations for the success of national campaigns as a specific type of fundraising campaign. We focus on the effect of campaigns organized for "innocent" victims, versus campaigns organized for victims of man-made disasters, the effect of media coverage on campaigns, campaign frequency, government contributions, and economic conditions. The results show that campaigns for victims of man-made disasters are less successful. Campaigns organized in periods of fewer competing campaigns and campaigns receiving government support are more successful.

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Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving

Chapman

Louis

Masser

et al. 2022

Psychology and Marketing

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Nonprofits address some of the world's most pressing problems, and many rely on donations to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting charitable giving. Research on giving has largely focused on identifying the characteristics that make people generous but has generated inconsistent findings, suggesting important moderators that are not well understood. Moreover, there is not yet an overarching theory to help integrate the vast and interdisciplinary literature. To address this, we propose Charitable Triad Theory, a new theory of giving with three key tenets: First, giving is triadic because the characteristics of three actors-donors, beneficiaries, and fundraisers-influence charitable decisions. Second, the characteristics of each of the three actors may be necessary but not sufficient to promote giving. Third, giving is relational because interactive relationships between the triad determine charitable choices. A systematic review of 1337 empirical articles published between 1980 and 2020 helps evidence seven key propositions of the theory, which articulate the ways in which donors, beneficiaries, fundraisers, and the dyadic and triadic relationships between them, can affect charitable behavior. We end with a research agenda outlining specific suggestions for future research on (a) the neglected fundraiser and (b) how beneficiaries influence giving.

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National Campaigns for Charitable Causes

Cited by 50 publications

References 48 publications

External motivators for donation of money and/or goods

External motivators for donation of money and/or goods

Picturing Generosity

Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving

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