Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding

Choudhury, Koushiki

doi:10.1080/10495142.2017.1326347

Cited by 1 publication

(1 citation statement)

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“…Chanting Daimoku is believed to enable people to manifest the state of Buddhahood in their lives—that is, to win in life, overcome all their tribulations, and experience happiness, peace, and good fortune. According to the Lotus Sutra, just like the lotus that can bloom even in a muddy pond, all ordinary human beings even amidst the toils and sufferings of daily life can manifest their Buddha nature (Choudhury, , , , , ). The Sanskrit title of the Lotus Sutra is rendered in Japanese as Myoho‐renge‐kyo.…”

Section: Methodsmentioning

confidence: 99%

Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing

Choudhury

2019

J of Philanthropy and Mktg

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This study delves into the interaction between materialism and religion and explores how consumers reconcile their religious precepts with materialism in today's consumerist society, with an ethnographic study of one of the world's largest Nichiren Buddhist organizations. The study reveals that instead of ideological ways of thinking that often resorts to rigid categorization, such as spiritualism at conflicts with materialism and liberalism opposing socialism, religion can transcend the spirit of materialism and the duality that characterizes most thinking. It can harmonize even the apparently contradictory entities of consumerism, materialism, and spiritualism and root itself in the reality of life, leading to an individual inner revolution and consequent social transformation.

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Section: Methodsmentioning

confidence: 99%