“…This overarching scheme was reproduced in other, more concrete arguments: while Johnson overwhelmingly legitimised staying in the union by referencing economic output, which sat well with the 2014 Conservative strategy (Donnelly and Vlcek 2021 ; Whigham 2020 , p. 1230), May’s discursive construction relied, apart from economic aspects, on security considerations (for instance, May 2017b ) as a subject that, according to her, advanced the anti-independence argument. This echoed the Better Together 2014 campaign, which highlighted both economic and security considerations (Whigham 2020 , p. 1230). Moreover, just like Better Together, both PMs used a number of de-legitimating strategies to discredit their opponents, including othering (Buckledee 2018 ; Douglas 2021 ; Engström 2020 ).…”