Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel

Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; Lahav, Tamar

doi:10.1016/j.jbusres.2019.06.020

Cited by 30 publications

(13 citation statements)

References 50 publications

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“…[…] the extent to which consumers perceive the message in the advertising to be believable, and based largely on the trust a consumer places in the source of the particular advertising (MacKenzie and Lutz, 1989; Zimand-Sheiner et al , 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

“…MacKenzie and Lutz (1989) defined it as the extent to which the consumer perceived claims made about the brand in the advertising to be truthful and believable. Pavlou and Stewart (2000), Chowdhury et al (2006), Kim and Han (2014) and Zimand-Sheiner et al (2019) defined it as consumers' perception of the truthfulness and believability of advertising. Daugherty et al (2008) described it as an expression of consumers' expectations regarding the fairness and factualness of advertising.…”

Section: Defining Advertising Credibilitymentioning

confidence: 99%

“…Firms spend large sums of money to make advertising credible, so that the cues in the advertising can enhance the credibility and image of the brand and corporation. It can be suggested that high advertising credibility can enhance brand and corporate credibility and can have a positive effect on their overall image (Choi and Rifon, 2002; Wang et al , 2009; Zimand-Sheiner et al , 2019). Despite the importance of advertising credibility for brand credibility, brand image, corporate credibility, brand image and corporate image, the literature (Cotte et al , 2005; Prendergast et al , 2009; Yakoop et al , 2013; Rhodes and Wilson, 2018) suggests that most researchers have examined its effects on attitude towards the brand, purchase intention, different product types, different advertising media and different demographics, while there is little on examining its effects on brand credibility, brand image, corporate credibility and corporate image.…”

Section: Introductionmentioning

confidence: 99%

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Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach

Hussain

Melewar

Priporas

et al. 2020

QMR

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Purpose This paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate image. Design/methodology/approach A qualitative approach was used. Ten interviews and four focus groups were conducted among participants drawn from the London area. The data was analysed using thematic analysis. Findings The findings suggest that advertising credibility is defined using terms like accurate, caring, competent, complete, convincing, ethical, honest, impressive, promising, reliable and warranted. The findings also suggest that advertising credibility has a positive effect on brand credibility, brand image, corporate credibility and corporate image. However, these effects are lower when the brand and corporation have different names than when they have similar names. The dissimilarity of names can also provide some benefit, especially when brands or firms are faced with a crisis. The findings also illustrate that the theoretical model used in this study is valid, and suggest that advertising credibility has positive effects on other constructs. Originality/value Advertising credibility has received little attention in the literature. There is also little attention on its effects on other credibility constructs. This study minimises these gaps by conducting qualitative research to explore the effects of advertising credibility on brand credibility, corporate credibility and corporate image.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Defining Advertising Credibilitymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach

Hussain

Melewar

Priporas

et al. 2020

QMR

View full text Add to dashboard Cite

show abstract

“…In the past decades, various cultural models have emerged in marketing and advertising. The prominent among them is Hofstede’s model which has been mostly applied in global marketing and advertising [ 10 ]. However, scholars [ 11 ] noted that the usage of Hofstede’s cultural dimensions in deciphering advertising effects on consumer attitudes and information processing is poorly understood due to the self-reported values of the cultural dimensions.…”

Section: Introductionmentioning

confidence: 99%

An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators

Raza

Zaman

Iftikhar

et al. 2021

IJERPH

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Plastic waste management has become a serious environmental and health concern owing to large amounts of plastic deposits globally. Recently, innovative and sustainable solutions have been introduced (e.g., bio-nanomaterial plastics) to overcome the growing environmental threats. Hence, green marketers need to develop effective advertising campaigns to enhance the usage of bio-nanomaterial plastics. Past literature has suggested that cultural value-laden advertising appeals can give sustainable behavioral cues to consumers. Hence, this research unfolds the underlying cultural dimensions between the value-laden eco-friendly advertising appeals and intention to use bio-nanomaterial plastics (henceforth IBP). The present study proposes a moderating model in which two dimensions presented in the Global Leadership and Organizational Behavior Effectiveness (henceforth GLOBE) framework interact with the individuals’ perception of eco-friendly advertising appeals (henceforth IPEA) to drive bio-nanomaterial plastics usage. The model was tested by conducting an experimental study on a sample of 364 Pakistani consumers. Findings of structural equation modeling show a significant difference in the relationship between IPEA and IBP, which is moderated by the performance orientation (henceforth PO) and institutional collectivism (henceforth IC) dimensions with diverse intensity. These findings validate the effectiveness of PO and IC (as cultural dimensions) and eco-friendly advertisements that can potentially promote the consumption of bio-nanomaterials plastic.

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“…Advertisements can improve the trustworthiness and image of the brand and organization. Furthermore, the result of the previous study indicated that advertising credibility positively influences the brand and corporate image (Zimand-Sheiner et al, 2020). Zeithaml et al (2013) defined customer perceptions as the subjective appraisal of the actual experienced or perceived service and whether the customer was satisfied or dissatisfied with the service quality.…”

Section: Imagementioning

confidence: 99%

An Investigation of the Relationship Among Medical Center’s Image, Service Quality, and Patient Loyalty

et al. 2020

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This research aimed to study significant relationships among factors influencing customer satisfaction and loyalty in the health care service industry. In order to test the conceptual framework, structural equation modeling (SEM) was used to analyze the data from 252 respondents (outpatients) at four public and private hospitals in Khon Kaen City, Thailand. This empirical research determined how the health care service image, service quality, and behavioral intentions were interrelated using a scale adapted from Taiwan Customer Satisfaction and American Customer Satisfaction Indices, as the perceived quality variable was designated as a second-order construct. The findings showed that the significant factor impacting customer loyalty is customer satisfaction. Corporate image significantly enhanced both customer expectations (CEs) and perceived service quality. The researchers also observed that perceived service quality was positively related to tangibility, instrumental, and emotional supports in addition to customer satisfaction. In conclusion, this article proposed a thoughtful research scenario for management and corporate/public policymakers at the national level in Thailand. It was observed that a good image could directly enhance perceived service quality for businesses in the health service sector. Short Abstract We aimed to explore the relationship between image, service quality, and patient loyalty in the health service sector. A multivariate analysis (structural equation modeling) was employed to analyze the data from 252 outpatients in Khon Kaen City, Thailand. The conventional service quality model suggests that corporate image influences customer expectation, and then affects perceived service quality, then customer satisfaction, and finally, loyalty. However, this article found that, in the health service sector, a corporate image may directly influence perceived service quality without the customer expectation variable as a mediator.

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Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel

Cited by 30 publications

References 50 publications

Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach

Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach

An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators

An Investigation of the Relationship Among Medical Center’s Image, Service Quality, and Patient Loyalty

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