2021
DOI: 10.1017/s0260210521000188
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NATO's strategic narratives: Angelina Jolie and the alliance's celebrity and visual turn

Abstract: Angelina Jolie's high-profile visit to NATO in 2018 signals a move to brand the alliance's strategic narrative within the language of celebrity through engagement with popular culture. The partnership represents a significant change in the alliance's approach to global security. It also builds on a shift in NATO's self-narrative through the advocacy of gender justice related to the Women, Peace and Security (WPS) agenda. Rather than fading into the background, NATO appears to be pursuing the limelight for the … Show more

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Cited by 18 publications
(16 citation statements)
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“…In an attempt to utilise popular culture in projecting its policy against gender-based sexual violence, NATO hosted UN High Commissioner for Refugees Special Envoy Angelina Jolie at the Headquarters in January 2018 (NATO 2018). Wright and Bergman Rosamond (2021) interpret this a bit surprising action of cultural referencing of one of the most famous film celebrities as a NATO's cunning plan designed to upgrade its public credibility by exploiting the high visibility of celebrities as security actors. In this way, according to Wright and Bergman Rosamond, Angelina Jolie might glamorise NATO's global public image in decline by lending to this international organisation a part of "gender legitimacy" based on her professional and public engagements with the issue of wartime sexual violence.…”
Section: Experiences Of Doing War: Masculinisation Of Womenmentioning
confidence: 99%
“…In an attempt to utilise popular culture in projecting its policy against gender-based sexual violence, NATO hosted UN High Commissioner for Refugees Special Envoy Angelina Jolie at the Headquarters in January 2018 (NATO 2018). Wright and Bergman Rosamond (2021) interpret this a bit surprising action of cultural referencing of one of the most famous film celebrities as a NATO's cunning plan designed to upgrade its public credibility by exploiting the high visibility of celebrities as security actors. In this way, according to Wright and Bergman Rosamond, Angelina Jolie might glamorise NATO's global public image in decline by lending to this international organisation a part of "gender legitimacy" based on her professional and public engagements with the issue of wartime sexual violence.…”
Section: Experiences Of Doing War: Masculinisation Of Womenmentioning
confidence: 99%
“…However, their political 'brand' -as well as their own ontological security -can be severely damaged by reputational crises which undermine their core constitutive messaging (c.f. Van Ham 2001;Power et al 2009;Wright and Bergman Rosamond 2021;Haastrup, Duggan, and Mah 2021). Reputational risk events -just as with TNCs -can cause states, and multi-state actors, to lose face and bear diminished political and commercial standing.…”
Section: Eu Public Diplomacy and Reputational Risks In Africamentioning
confidence: 99%
“…It considers what has changed to enable NATO to formally consult civil society on its policy making in respect to WPS and the consequences of this for the WPS agenda. In so doing, it contributes to the broad body of largely critical feminist work interrogating the significance of NATO's engagement with WPS and its role as a gender actor (Wright, 2016(Wright, , 2019Wright et al, 2019;Wright and Bergman Rosamond, 2021;Hurley, 2018aHurley, , 2018bBastick and Duncanson, 2018;Hedling et al, 2022; see also, Hardt and von Hlatky, 2020).…”
Section: Introductionmentioning
confidence: 99%