Natural amenities and the regional distribution of nature-based tourism supply in Sweden

Margaryan, Lusine; Fredman, Peter

doi:10.1080/15022250.2016.1153430

Cited by 20 publications

(8 citation statements)

References 25 publications

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“…In addition, the marketing images within nature-based servicescapes are able to attract twice the fixation duration and fixation count as opposed to those within the built-based servicescape. As found in the research by Cheng et al [5], hotels can attract more visual attention from customers, enhance their experience, and in turn increase the value of their overall service experience by staging performances rich in local traditions and culture in a nature-based ambience [39,54]. Consequently, incorporating nature-based servicescapes as design elements in advertisements can benefit tourist hotels by increasing the effectiveness in advertising and attracting customers' visual attention.…”

Section: Discussionmentioning

confidence: 98%

Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

2018

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The beautiful, natural environment in a tourist hotel’s marketing images can evoke relaxing and soothing emotions. However, can tourist hotels use nature as a servicescape to make their performing arts services more attractive? Based on attention restoration and servicescape theory, this study explores and compares the influence of tourist hotels’ performing arts images with nature- or built-based servicescapes on the advertising effectiveness (i.e., customer visual attention and behavioral intention). To analyze visual attention on the marketing images, this study uses eye-tracking technology to record customer visual trajectories. This experiment used a total of 113 participants. The sample size of the nature-based servicescape group was 59 (age with mean = 39.04), and that of the built-based servicescape group was 54 (age with mean = 40.17). A tourist hotel’s (Volando Urai Spring Spa & Resort) marketing images were chosen as stimuli. All participants were randomly assigned to the nature-based or the built-based servicescape group. In each experimental group, all the images were randomly presented to reduce any order effects of the images. By using eye-tracking analysis, the experimental findings were as follows: (1) A nature-based servicescape can arouse more visual attention of customers than a built-based servicescape can; (2) Marketing images with performing arts activities in nature-based servicescapes attract the visual attention of customers; (3) Nature-based servicescapes stimulate higher behavioral intentions of consumers than built-based servicescape.

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Section: Discussionmentioning

confidence: 98%

Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

2018

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“…The literature has likewise demonstrated that a region's endowment of natural and built amenities is related to income distribution (Marcouiller et al, 2004;Roback, 1988;1982). Amenities are a critical component of regional and local economies and constitute the basis for consuming and producing tourism: natural amenities mainly in rural contexts (Izón et al, 2016;Kim et al, 2005;Marcouiller et al, 2004;Margaryan and Fredman, 2017) and built and recreational amenities mainly in urban ones (Carlino and Saiz, 2008;Quackenbush et al, 2011). Furthermore, there are different theories about how amenities can affect income distribution (Goe and Green, 2005;Kuentzel and Ramaswamy, 2005;Marcouiller et al, 2004).…”

Section: Introductionmentioning

confidence: 99%

Labor income inequalities and tourism development in Argentina: A regional approach

Porto

Espínola

2019

Tourism Economics

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This study aims to explore the regional wages inequalities and its relationship with the development of tourism and amenities endowment. We estimate a spatial error model for 29 metropolitan agglomerations in Argentina during the period 2004–2015. Four indices of touristic amenities that interact with tourism employment—as a proxy for tourism development—in labor income inequality estimations are used. Results show that the labor income distribution depends on the natural resources endowment, as well as the development of tourism in the agglomerates. A more equal distribution of labor income is observed in the agglomerates that have a greater presence of water-based resources, while the relationship is inverse in agglomerates with a greater presence of land-based resources. Also, the tourism employment has an unequal effect on labor income. In conclusion, the study shows the relevance of including aspects of regional development and resource endowment in the analysis of income inequality.

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“…This takes us to the topics of natural amenities and resources which we also found being a relatively frequent theme of research in NBT. For example, how tourists perceive wilderness versus power production in the highlands of Iceland (Saeþórsdóttir & Saarinen, 2016) or how regional distribution of natural amenities can impact NBT supply in Sweden (Margaryan & Fredman, 2017). From the latter study, we note that natural and human-made amenities are comparable in their power to predict the distribution of NBT operations at a national level, suggesting that the border between NBT and other forms of tourism is not as distinct as is often imagined.…”

Section: Current State Of Nature-based Tourism Research -A Nordic Outmentioning

confidence: 75%

20 years of Nordic nature-based tourism research: a review and future research agenda

Fredman

Margaryan

2020

Scandinavian Journal of Hospitality and Tourism

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This paper provides a review of research in nature-based tourism in the Nordic region, discuss it from an international viewpoint and provide an outlook for the future research agenda. To do this, we analyze the Scandinavian Journal of Hospitality and Tourism for papers focusing on nature-based tourism from 2010 to 2020, as well as 29 key textbooks representing international scholarship within the last decade. We argue there has been an increase in the number of studies looking at nature-based tourism from the supply side, especially about destination development, lifestyle entrepreneurship and the role of guides. We also notice that many research questions are raised from practical needs, while more theoretically oriented research is rather limited. The international call for new, bold theoretical outlooks, the need to reimagine and fundamentally transform human-nature relationships towards sustainability and coexistence remains relevant for the Nordic context in the future.

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Natural amenities and the regional distribution of nature-based tourism supply in Sweden

Cited by 20 publications

References 25 publications

Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

Labor income inequalities and tourism development in Argentina: A regional approach

20 years of Nordic nature-based tourism research: a review and future research agenda

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