“…This is substantiated by structure -activity relationship (SAR) work which revealed a number of similarities between the two classes of cannabinergics. The SAR studies performed on classical cannabinoids represented by D 9 -THC (2) and its next generation analogues, the non-classical (Johnson and Melvin, 1986;Little et al, 1988) and hybrid cannabinoids (Chu et al, 2003;Drake et al, 1998;Harrington et al, 2000;Makriyannis and Rapaka, 1990;Thakur et al, 2002;Tius et al, 1997Tius et al, , 1994, have recognized four pharmacophores within the cannabinoid prototype: a phenolic hydroxyl (PH), a lipophilic side chain (SC), a northern aliphatic hydroxyl (NAH), and a southern aliphatic hydroxyl (SAH) (for reviews see: Howlett et al, 2002;Khanolkar et al, 2000;Makriyannis and Rapaka, 1990;Palmer et al, 2000Palmer et al, , 2002Thakur et al, 2005a,b). This review focuses on the SAR of the ''lipophilic side chain,'' the key pharmacophore which plays a crucial role in determining ligand affinity and selectivity towards cannabinoid receptors as well as pharmacological potency.…”