Non-oxidative dehydroaromatization of methane (MDA) is apromising catalytic process for direct valorization of natural gas to liquid hydrocarbons.T he application of this reaction in practical technology is hindered by al acko f understanding about the mechanism and nature of the active sites in benchmark zeolite-based Mo/ZSM-5 catalysts,w hich precludes the solution of problems such as rapid catalyst deactivation. By applying spectroscopya nd microscopy, it is shown that the active centers in Mo/ZSM-5 are partially reduced single-atom Mo sites stabilized by the zeolite framework. By combining ap ulse reaction techniquew ith isotope labeling of methane,M DA is shown to be governed by ah ydrocarbon pool mechanism in whichb enzenei sd erived from secondary reactions of confined polyaromatic carbon species with the initial products of methane activation.The abundance of natural gas reserves calls for the development of an efficient conversion technology to upgrade its principal component, methane,i nto easily transportable chemicals.[1] Several catalytic technologies,w hich could replace the current indirect route involving an expensive synthesis gas generation step,a re being considered. Broadly, we can distinguish between oxidative and non-oxidative direct routes.[2] Among the non-oxidative approaches,c atalytic methane dehydroaromatization (MDA) is one of the most promising methods.A fter the initial reports on MDA almost three decades ago, [3] as ubstantial body of literature has appeared.[4] Thei ndustrial implementation of the MDA process is mainly hindered by rapid catalyst deactivation caused by the deposition of ac arbonaceous material that blocks the catalytically active sites. [5] Although there have been remarkable achievements in regeneration procedures, [6] developing astable MDAcatalyst is still required to arrive at acommercial process.Aprogress in this direction is seriously hampered by limited understanding of the active sites in the benchmark Mo/ZSM-5 catalyst and the mechanism of methane conversion to benzene and hydrogen. Despite considerable debate on the nature of the active phase,t here is ag rowing consensus that the active sites are confined as highly dispersed Mo species by the zeolite pores in working Mo/ZSM-5 catalysts and that Mo 2 Cn anoparticles on the external surface are inactive. [7] Concerning the reaction mechanism, most reports support ab ifunctional pathway in which methane is activated and coupled to ethylene over Mocarbide species,followed by ethylene aromatization over the zeolite Brønsted acid sites. [8] Important challenges in gaining insight into these aspects are the high reaction temperature at which the MDAreaction takes place and its transient nature,w hich involves rapid activation and deactivation stages when the fresh Mo/ZSM-5 catalyst is exposed to am ethane feed. These factors complicate operando spectroscopy and kinetic investigations.A valuable approach in this regard is to increase the temporal resolution by pulsing the reactant over the catalyst an...