“…Indeed, narrative reports have provided much valuable data in the study of naturalistic memory (e.g., G. Cohen, Conway, & Maylor, 1994;Marian & Neisser, 2000). However, tests that elicit and record nonverbal, perceptual content or productions from memory appear very rarely in research on memory for naturally occurring events (e.g., Martin & Jones, 1998;Rubin & Kontis, 1983;Swanson, Reffel, & Trahan, 1991), and in basic experimental studies of memory (e.g., Amrhein & Sanchez, 1997;Santa & Baker, 1975). Yet many events, especially television commercials and other complex everyday occurrences, have numerous nonverbal, visual features that eliciting verbal responses alone may not assess completely.…”