The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. The key to engineering an efficient TADF emitter is to achieve a small energy splitting between a pair of molecular singlet and triplet states. This work makes important contributions towards achieving this goal. By studying the new TADF emitter 2,7-bis(phenoxazin-10-yl)-9,9-dimethylthioxanthene-S,S-dioxide (DPO-TXO2) and the donor and acceptor units separately, the available radiative and non-radiative pathways of DPO-TXO2 have been identified. The energy splitting between singlet and triplet states was clearly identified in four different environments, in solutions and solid state. The results show that DPO-TXO2 is a promising TADF emitter, having ∆EST = 0.01 eV in zeonex matrix. We further show how the environment plays a key role in the fine tuning of the energy levels of the 1 CT state with respect to the donor 3 LED triplet state, which can then be used to control the ∆EST energy value. We elucidate the TADF mechanism dynamics when the 1 CT state is located below the 3 LE triplet state which it spin orbit couples to, and we also discuss the OLED device performance with this new emitter, which shows maximum external quantum efficiency (E.Q.E) of 13.5% at 166 cd/m 2 .