Navigating Social Media in #Ophthalmology

Tsui, Edmund; Rao, Rajesh C.

doi:10.1016/j.ophtha.2019.02.015

Cited by 43 publications

(44 citation statements)

References 14 publications

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“…1 Within ophthalmology, social media has been used to market practices, disseminate educational material, track conjunctivitis epidemics, communicate with patients, and connect colleagues. [2][3][4][5][6][7][8] Another emerging use of social media across medicine is the marketing of residency training programs. 9 Ophthalmology training program rankings such as Doximity incorporate "reputation" data when compiling their rankings.…”

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confidence: 99%

A Characterization of Ophthalmology Residency Program Social Media Presence and Activity

Al-Khersan

Tanenbaum

Lazzarini

et al. 2020

Journal of Academic Ophthalmology

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Objective To determine the presence and activity of ophthalmology departments associated with residency programs on social media platforms and the use of these social media platforms by residency applicants. Design Cross-sectional online assessment of ophthalmology training program departments' presence and activity on Facebook, Twitter, and Instagram. Participants A total of 120 accredited ophthalmology residency training programs and 498 ophthalmology residency applicants. Methods Each department was evaluated by (1) searching for social media links on the department's Web site, (2) searching for the department on Facebook, Twitter, and Instagram, and (3) searching on Google. A simultaneous survey was conducted to assess social media platform use of 2019 to 2020 ophthalmology residency application cycle candidates. Main Outcomes The presence of ophthalmology departments on Facebook, Twitter, and Instagram, as well as the total number of followers and posts during January 2020. Results Of 120 programs evaluated, 45 programs (37.5%) had a Facebook page, 29 (24.3%) were on Twitter, and 22 (18.3%) had an Instagram page. Among top 20 Doximity-ranked ophthalmology programs, 80% had at least one social media page on Facebook, Twitter, or Instagram compared with 33% among the remainder of programs (chi-square test = 15.2, p < 0.001). Top 20 programs also had more followers compared with others on Facebook (4,363 vs. 696, respectively, p < 0.0001) and Twitter (3,673 vs. 355, respectively, p = 0.007) but not on Instagram (1,156 vs. 1,687, respectively, p = 0.71). Among 498 residency applicants to Bascom Palmer Eye Institute from the 2019 to 2020 cycle, 159 (31.9%) responded to a survey regarding their use of social media during the application process. In total, 54 (34%) responded that they used social media to evaluate residency programs. Conclusion Departments of top 20 ophthalmology residency had both a greater presence and following on social media compared with other departments. While Facebook was the most used platform by ophthalmology departments, applicants most commonly used Instagram. As applicants come to use these social media resources more frequently, ophthalmology residency programs may increasingly benefit from maintaining an active social media page.

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confidence: 99%

A Characterization of Ophthalmology Residency Program Social Media Presence and Activity

Al-Khersan

Tanenbaum

Lazzarini

et al. 2020

Journal of Academic Ophthalmology

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“…7 Although many social media platforms exist, Twitter, in particular, has been used widely by physicians. 8,9 This microblogging platform allows authors to make short posts with up to 280 characters, along with an image or a link to another website. In the first quarter of 2020, Twitter reported that its average daily users had increased by 24% over the previous year to 166 million daily users, attributing much of that increase to activity resulting from the COVID-19 pandemic.…”

Section: Rapid Dissemination Of Information On Social Mediamentioning

confidence: 99%

Using Social Media to Disseminate Ophthalmic Information during the #COVID19 Pandemic

Tsui¹,

Rao²,

Carey³

et al. 2020

Ophthalmology

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Increasing Collaboration and ResearchSocial media and the Internet also have accelerated the creation of research networks and collaborations. In a global collaboration with ophthalmologists from Australia, China, Italy, Korea, Singapore, the United Kingdom, and the United States, Olivia Li et al 7 reported global variations in risk mitigation for asymptomatic patients with COVID-19, with institutions around the world reporting varying uses e75

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“…Ophthalmology is omnipresent on social media networks [ 6 ]. For example, the American Academy of Ophthalmology twitter account has more than 27.7 thousand followers (data from April 2020— https://twitter.com/aao_ophth ).…”

Section: Introductionmentioning

confidence: 99%

“…For example, the American Academy of Ophthalmology twitter account has more than 27.7 thousand followers (data from April 2020— https://twitter.com/aao_ophth ). Physicians' social network accounts are generally used as a form of online presence, to initiate discussions and disseminate scientific research findings [ 6 ].…”

Section: Introductionmentioning

confidence: 99%

A perspective on retina education through social media

Guerra¹

2020

Int J Retin Vitr

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Since the beginning of the Internet, new ways of providing medical education have emerged. Social media networks are one of the most influential communication tools and allow content sharing, collaborative modification and interaction. Its relevance for teaching and learning in medical education has been extensively studied. These new media have also heightened the need for a new way of communication. The purpose of this article is to discuss the value of communication in medical education through social media and present an eight-year personal experience on this field.

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Navigating Social Media in #Ophthalmology

Cited by 43 publications

References 14 publications

A Characterization of Ophthalmology Residency Program Social Media Presence and Activity

A Characterization of Ophthalmology Residency Program Social Media Presence and Activity

Using Social Media to Disseminate Ophthalmic Information during the #COVID19 Pandemic

A perspective on retina education through social media

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