Navigating the Evolution: Factors Influencing the Adoption of Electric Two-Wheelers in India’s Sustainable Transport Landscape

Abstract

Data indicates that two-wheelers (TW) make up most of all vehicle registrations in India. India’s Electric Two Wheelers (E-TW) market landscape has undergone notable evolution over time, shaped by technological advancements, favourable government policies, escalating fuel costs, and consumers’ increasingly positive reception of electric vehicles. This study aims to delve into the determinants influencing the inclination of Indian customers towards purchasing electric two-wheelers. While previous research has predominantly focused on consumer perspectives in European nations, China, and specific urban areas, the context in India is distinct. As one of the leading contributors to global greenhouse gas emissions and with transportation playing a growing role in the national carbon footprint, understanding the potential for broader adoption of electric vehicles among Indian consumers becomes paramount. Employing a survey instrument of 199 respondents, this research gathers data from Indian consumers to assess their attitudes toward electric two-wheelers. The collected data undergoes scrutiny through descriptive statistics, exploratory factor analysis, and logistic regression for comprehensive analysis. The results of the exploratory factor analysis revealed that ‘Technical factors and Infrastructure’, ‘Environmental Benefits and Government Incentives, ‘Brand and Attaining Top Speed’ are four distinct variables affecting electric vehicle purchase decisions and out of the four variables, ‘Brand and Attaining Top Speed’ doesn’t influence adoption. The study will help different public and private organisations effectively position and promote E-TWs in India.