Navigating the Evolving Landscape of Advertising: Implications for Children

Fernández-Gómez, Erika; Segarra-Saavedra, Jesús; Castelló-Martínez, Araceli

doi:10.1007/978-3-031-55736-1_2

Advertising Literacy for Young Audiences in the Digital Age 2024

DOI: 10.1007/978-3-031-55736-1_2

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Navigating the Evolving Landscape of Advertising: Implications for Children

Erika Fernández-Gómez,

Jesús Segarra-Saavedra,

Araceli Castelló-Martínez

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Cited by 1 publication

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New mobile advertising formats targeting young audiences: an analysis of advertainment and influencers’ role in perception and understanding

Fernández-Gómez,

Neira Placer,

Feijoo Fernández

2024

Humanit Soc Sci Commun

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New mobile advertising formats targeting young audiences: an analysis of advertainment and influencers’ role in perception and understanding

Fernández-Gómez,

Neira Placer,

Feijoo Fernández

2024

Humanit Soc Sci Commun

View full text Add to dashboard Cite

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Navigating the Evolving Landscape of Advertising: Implications for Children

Cited by 1 publication

References 40 publications

New mobile advertising formats targeting young audiences: an analysis of advertainment and influencers’ role in perception and understanding

New mobile advertising formats targeting young audiences: an analysis of advertainment and influencers’ role in perception and understanding

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