Navigating Value Co-Destruction in Open Innovation Communities: An Empirical Study of Expectancy Disconfirmation and Psychological Contracts in Business Analytics Communities

Abstract

Enterprises seeking to enhance their innovation capabilities are increasingly turning to open innovation communities (OICs), which allow them to leverage the collective knowledge and collaborative potential of external users, providing a powerful source of new and innovative ideas. Despite their potential for value co-creation, recent research suggests that value co-destruction can also occur within OICs. However, the mechanisms underlying value co-destruction in OICs have not yet been fully explored or empirically examined. To address this gap, this study employs expectancy disconfirmation theory and psychological contract theory to investigate the relationship between user expectancy disconfirmation and value co-destruction in OICs. Drawing upon data collected from a questionnaire survey of business analytics OICs, this study reveals that self-interest expectancy disconfirmation has a positive effect on value co-destruction, which is mediated by the transactional psychological contract breach. In addition, social interaction expectancy disconfirmation is found to have a positive impact on value co-destruction, which is mediated by the relational psychological contract breach. The study further reveals that self-worth expectancy disconfirmation of community users positively influences value co-destruction, which is mediated by the ideological psychological contract breach. Moreover, the study demonstrates the crucial role of perceived organizational status in moderating the ideological psychological contract breach resulting from self-worth expectancy disconfirmation. Collectively, these findings contribute valuable insights into the phenomenon of value co-destruction in OICs, and provide practical guidance for enterprises seeking to enhance the development and performance of these innovation paradigms.

Navigating the Complexity of Entrepreneurial Ethics: A Systematic Review and Future Research Agenda

“…Additionally, the role of culture and context in shaping entrepreneurial ethics requires further exploration. Understanding how cultural values, norms, and societal expectations influence ethical behavior in entrepreneurship can provide valuable insights into the interplay between ethics and entrepreneurship across different cultural settings [88,[90][91][92][93].…”

“…For example, Paramita et al [75] explored when investors can forgive the lies told by entrepreneurs in the context of en-trepreneurial financing. Secondly, entrepreneurs may intentionally conceal or embellish ethical content, leading to inconsistencies between self-reported and actual behavior [20,88], which poses an obstacle to ethical research in entrepreneurship.…”