This essay draws attention to lanthanide luminescence by putting into perspective the sensitization process of f-f emission, the design of highly luminescent lanthanide-based compounds, and upconversion nanoparticles. A brief overviewLanthanide luminescence is at the heart of applications as diverse as lighting, telecommunications, displays, lasers, security inks and marking, pressure sensors, barcoding, molecular thermometers, immunoassays, and bioimaging ( Figure 1). The phenomenon is fascinating and has constantly accompanied the development of lanthanide science and technology, from the early discovery of the 4f elements to the present high-technology applications. Lanthanide-containing light-emitting materials (phosphors and pigments) represent the second most important application of rare earths with respect to the commercial value of the oxides needed for their production, just behind magnets. However, tonnage-wise these materials represent a rather small share of the total rare earths used annually, about 4 %. In addition to the fascination for light emission, this large added value explains the enthusiasm research groups have in looking for new and better luminescent materials.Most lanthanide ions are luminescent, and the corresponding transitions occur either as allowed d-f transitions or as electronic rearrangements within the 4f shell (f-f transitions). Interconfigurational d-f transitions are more energetic and more intense than f-f transitions but are observed in the common UV/visible spectroscopic range only for Ce III , Pr III , Tb III , and some Ln II ions (Ln = Sm, Eu, Tm, Yb). Electric-dipole (ed) f-f transitions are forbidden by Laporte's selection rule, while magnetic-dipole [a]