Tunable upconversion (UC) multicolor luminescence is observed from Yb 3þ , Er 3þ , and Tm 3þ tri-doped ferroelectric BaTiO 3 (BTO) materials. By control of dopant concentrations, the lanthanide-doped BTO powders are capable of generating various UC spectra and color tunability. A white-light emission is achieved through an optimal design. Strong UC luminescence is also observed in the lanthanide-doped BTO thin-films grown on Pt/TiO 2 /SiO 2 /Si substrate, which can retain well-defined hysteresis loops with a remnant polarization (2P r ) of 17.8 lC/cm 2 . These findings open the possibility of lanthanide-doped BTO as multifunctional materials, in which both luminescent and ferroelectric properties co-exist. V C 2013 AIP Publishing LLC.