Research Abstract: Despite the proliferation of lists and rankings that recognize firms for superior performance, empirical studies have been limited in their ability to causally evaluate how inclusion for the marginal firm influences shareholder value. Using a regression discontinuity design, we address this limitation by examining how investors responded to firms that were just barely included or excluded from the 100 Best Corporate Citizens list. Contrary to prevailing theoretical expectations, our findings indicate that marginal firms that were included in the ranking experienced negative abnormal returns compared to marginal firms that were excluded. We discuss how these findings inspire future research on rankings and status and highlight implications for managers considering strategic decisions related to pursuing rankings.Managerial Abstract: Because being ranked is generally seen as an important strategic objective for companies, executives must carefully consider how much attention and resources to allocate towards this pursuit. Although existing research suggests that being ranked can be beneficial, we have a limited understanding about whether barely making a ranked list is worth the effort. We provide new insights for executives by showing that investors respond negatively to marginal inclusion on a ranking but also provide suggestions for how companies might counteract this effect. Specifically, our results suggest that making consistent, focused investments that are relevant to external stakeholders may buffer organizations from the potential negative effects of marginal inclusion on a ranking. These insights may also inspire executives to reconsider their firms' commitments to being ranked.