The bifurcation of an incompressible neo-Hookean thick hyperelastic plate with a ratio of thickness to length η and subject to pure bending is considered within a plane-strain framework. The two incremental equilibrium equations corresponding to a nonlinear prebuckling state of strain are reduced to a fourth-order linear eigenproblem that displays a multiple turning point. It is found that for 0 < η < ∞ the plate experience an Euler-type buckling instability which in the limit η → ∞ degenerates into a surface instability. Singular perturbation methods enable us to capture this transition, while direct numerical simulations corroborate the analytical results.