Need for touch and haptic imagery: An investigation in online fashion shopping

Silva, Susana Costa e; Rocha, Thelma Valéria; Cicco, Roberta De; Galhanone, Renata Fernandes; Mattos, L

doi:10.1016/j.jretconser.2020.102378

Cited by 70 publications

(68 citation statements)

References 51 publications

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“…This dimension was not statistically significant in our study. A possible explanation could be due to consumers' preference for buying SHCs in physical stores (Fortuna and Diyamandoglu, 2017), which tends to eliminate the risk associated with the need-for-touch obstacle associated with the online purchase (Silva et al, 2020). In physical stores, consumers can see and evaluate the items' condition before reaching a purchase decision (Duarte and Silva, 2020).…”

Section: Discussionmentioning

confidence: 99%

The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience

Silva

Santos

Duarte

et al. 2021

IJRDM

Self Cite

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PurposeSecond-hand clothing (SHC) has kindled a growing interest among researchers and practitioners. However, despite all the benefits that this market presents, consumer adherence still has considerable room for improvement. Several studies have explored the main motivations that lead consumers to buy second-hand clothes (SHCs), but few have focused on the factors that prevent consumers from adopting this consumption behavior. Hence, this study aims to identify barriers through the differences in the perception of experienced and inexperienced consumers in SHC purchases.Design/methodology/approachData collected through an online questionnaire from 127 cases were analyzed using means comparison and binomial logistic regression.FindingsThe findings of this study revealed that having previous experience in purchasing SHCs influences consumers' perception of the barriers. The results also indicate that social embarrassment is the factor that most negatively influences the purchase of SHCs, as well as the consumers' lack of knowledge regarding the available channels.Originality/valueConsidering the importance of the SHC market and its potential, this study reveals what motivates and at the same time prevents consumers from acquiring SHCs. Original findings regarding the importance of channel familiarity and social embarrassment assist companies in defining their marketing strategies and enhancing the consumer experience in the purchase of SHCs.

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Section: Discussionmentioning

confidence: 99%

The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience

Silva

Santos

Duarte

et al. 2021

IJRDM

Self Cite

View full text Add to dashboard Cite

show abstract

“…As noted below in Section 2, imagery helps consumers transfer information from long-term memory to working memory, as well as to manage the cues from stimuli to connect themselves with their preexisting information and experiences stored in memory to think about products/situations ( MacInnis and Price, 1987 ). That is, imagery considers incoming stimuli and prior knowledge, and informs consumer responses to products/services ( Cowan et al, 2021 ; Silva et al, 2021 ). Consumers may perceive experiences indirectly through the idea of imagery, which may reduce consumers/travelers’ concerns about their lack of ability to live experiences ex-ante.…”

Section: Introductionmentioning

confidence: 99%

The influence of communication in destination imagery during COVID-19

Cambra‐Fierro

Blasco

Gao

et al. 2022

Journal of Retailing and Consumer Services

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“…For example, Eroglu et al [19] include satisfaction as an example of approach behavior in their S-O-R model of consumer response to online shopping. Silva et al [22] discover that haptic imagery has a positive influence on the perceived product quality and purchase intention. Ha and Im [21] established a model of satisfaction in a retail shopping context and integrated it with the S-O-R model, results of their study showing that affect and cognition are independent contributors to customer satisfaction.…”

Section: Stimulus-organism-response Theorymentioning

confidence: 99%

Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?

Wang¹,

Hallikainen²,

Ruusunen³

et al. 2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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Building on stimulus(S)-organism(O)-response(R)theory, this research examines the effects of haptic sensory perception on user experience and satisfaction in a 360-virtual store. We postulate that time spent in a 360-virtual store reinforces the effects in the S-O-R model. The results support the theory that haptic sensory perception triggered by a 360-virtual store (stimulus) improves customer experience (organism) and that the experience further enhances virtual store satisfaction (response). We find that the time spent in a virtual store reinforces the former effect, but not the latter effect. The results of an experiment involving 587 respondents further suggest that this finding only holds true to users who are merely browsing, but not to users tasked with searching for a specific product in the 360virtual store. We encourage management to create sensory cues in virtual stores to improve user experience and satisfaction, and virtual in-store stimuli to increase time spent in the store.

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Need for touch and haptic imagery: An investigation in online fashion shopping

Cited by 70 publications

References 51 publications

The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience

The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience

The influence of communication in destination imagery during COVID-19

Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?

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