Need of Marketing of India as a Tourist Destination: Evaluation of India's Performance in Tourism

Mishra, Amitabh; Ojha, Nisha Kant

doi:10.17010/pijom/2014/v7i8/59360

Prabandhan: Indian Journal of Management

2014

DOI: 10.17010/pijom/2014/v7i8/59360

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Need of Marketing of India as a Tourist Destination: Evaluation of India's Performance in Tourism

Amitabh Mishra¹,

Nisha Kant Ojha²

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Cited by 3 publications

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Factors Affecting the Perceptions of Pilgrim Tourists in Selection of Accommodation and Transportation: A Case Study of Golden Temple, Vellore City, Tamil Nadu, India

Vidhya

Selvam

2019

HSSR

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Purpose of the study: This empirical study aims to identify the perceptions of pilgrim tourists’ regarding their accommodation and transport facilities in the Golden Temple, Vellore city, Tamil Nadu, India. Methodology: This study used both primary and secondary data for data collection among pilgrim tourists. Data were later on analyzed using SPSS statistical tools like percentage, Chi-square, ANOVA using Statistical Package for Social Sciences were applied. Results: The findings of the study indicate that the income of the family doesn’t relate to accommodation facilities and the age of the respondents was affected by the transport facilities in Vellore City. Applications of this study: The study brings to highlights the basics of accommodation and transportation and the factors affecting the perception of pilgrim’s tourists. It concludes that the age of the respondents affects the transport facilities in Vellore City. The transportation facilities should be improved for the tourists to attract and improve pilgrim tourism. Novelty/Originality of this study: The study has found that the tourists had sufficient maturity, education and good exposure about their destination. The study found that accommodation facilities such as comfort, peace, safety and security, attitude and behavior of staff, and sanitation and hygiene are not more satisfied. Transport facilities such as Signboard, street lights, traffic rules have to be improved.

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Factors Affecting the Perceptions of Pilgrim Tourists in Selection of Accommodation and Transportation: A Case Study of Golden Temple, Vellore City, Tamil Nadu, India

Vidhya

Selvam

2019

HSSR

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Exploring tourist perceptions of Kerala's destination marketing

Sanoj,

Ayoob,

Albin

2023

Turizam

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Kerala has been recognised as one of the top ten paradises in the world. Kerala offers a wide range of tourism items that meet the requirements and expectations of practically every type of traveller, and it stands out for offering a full travel experience. The state of Kerala offers tremendous potential for tourism expansion thanks to its ideal temperature, lush vegetation, natural tourist attractions, vibrant festivals, martial arts, wildlife sanctuaries, and ancient Ayurveda legacy. But Kerala has not been able to fully realise its potential, despite having a variety of resources and opportunities. Kerala's tourism industry has a lot of untapped potential as less than five percent of visitors to India come to the State. Kerala is ranked eighth in terms of foreign visitor arrivals and fifteenth in terms of domestic visitor arrivals. Kerala travel marketing tactics must be updated over time to reflect changes in customers' requirements and tastes if the state is to realise its full potential and pull in an increasing number of tourists, especially from abroad. To assure service quality, it is crucial to understand exactly what the client expects, and marketing research on consumer preferences is required to examine how the customer's needs are evolving. This study aims to comprehend how tourists see the advertising tactics used by the public and commercial sectors at different Kerala tourist attractions. The study also seeks to gauge travellers' expectations and satisfaction levels in regard to Kerala as a tourist destination because the success of marketing depends on consumer happiness.

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Effect of Workplace Environment on Employees’ Performance in the Accommodation Sector

Lugatiman,

Arcadio,

Cantoja

et al. 2024

JIP

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The hospitality industry, specifically the accommodation sector, recognizes the significance of the workplace environment in shaping employee performance. The decline in performance among housekeeping employees has been a challenge for hotel and accommodation businesses, affecting organizational stability. Therefore, this study assessed the factors that affects employee performance among the selected accommodations in Iligan City and aims to better understand which among the factors significantly explains employee performance. Survey questionnaires were collected from 53 housekeeping department respondents and employee ratings were obtained from supervisors. Using an Ordinary Least Square multiple linear regression to analyze the relationship between employee performance and identified explanatory variables, the results showed that income, hours spent on personal care, hours of sleep, and frequency of overtime per week are among the significant factors that explain housekeepers’ performance. Higher hours of sleep and personal care positively affected their performance, while income and frequent overtime work negatively impacted their performance. The information from this study provides vital information to local accommodation management in guiding them on how to effectively manage their employees, particularly the housekeepers. This study has demonstrated the usefulness of multiple linear regression to explain job performance in the hospitality industry which eventually showed feasible results. It has provided empirical evidence in the hospitality research applied in the local context which has contributed to the existing pool of knowledge.

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Need of Marketing of India as a Tourist Destination: Evaluation of India's Performance in Tourism

Cited by 3 publications

References 0 publications

Factors Affecting the Perceptions of Pilgrim Tourists in Selection of Accommodation and Transportation: A Case Study of Golden Temple, Vellore City, Tamil Nadu, India

Factors Affecting the Perceptions of Pilgrim Tourists in Selection of Accommodation and Transportation: A Case Study of Golden Temple, Vellore City, Tamil Nadu, India

Exploring tourist perceptions of Kerala's destination marketing

Effect of Workplace Environment on Employees’ Performance in the Accommodation Sector

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